KOL of the Month: Eliza Pineda, TikTok’s Relatable Skincare Queen
- Admin
- May 13
- 2 min read

Eliza Pineda — known online as @mariaelizapineda — is a Filipina content creator who has quickly carved a niche for herself on TikTok. With 151.6K followers and 1.5 million total likes, Eliza’s content blends the best of beauty, skincare, lifestyle, and heartfelt personal moments, creating a genuine connection with her audience.
Living in the Philippines, Eliza’s charm lies in her approachable tone, soft aesthetic visuals, and bare-skin beauty content that celebrates self-care in the most down-to-earth way. From her product demo routines and Get Ready With Me (GRWM) videos to lip-syncs and candid storytelling, Eliza offers a slice-of-life experience that’s both aspirational and relatable. She’s collaborated with well-known brands and other skincare and lifestyle names, often integrating these partnerships naturally into her day-to-day content.
Why Eliza Pineda Stands Out:
Verified TikTok Creator with over 3.4M views on a single video
Content resonates strongly with Gen Z to Millennial females aged 16–30
Consistently organic engagement and a loyal community base
Highly suited for skincare, lifestyle, pet, and fashion campaigns
A face that radiates trust, relatability, and emotional authenticity
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