Most influencer personalisation strategies fail because they start with revenue. Learn how signal, structure, and journey-based relevance fuel sustainable growth.

Personalisation doesn’t fail because of AI – it fails before AI even begins. Learn why incomplete data signals and fragmented insights are the real issues, and how to fix them before it’s too late.

Want to grow on TikTok without ads or bots? Discover how to get more TikTok likes organically with proven strategies that work in 2025.

Mariah Carey’s Christmas classic earns millions every year with minimal effort. Here's what influencers can learn from her timeless content strategy to build lasting income.

Want to make your content stand out this festive season? These viral Christmas and New Year TikTok trends for influencers are your cheat code to seasonal success.

With Christmas spending expected to hit record highs in 2025, influencer marketing is becoming a critical strategy for brands. Learn how to partner effectively with creators this festive season and turn holiday engagement into sales.

Fake Instagram followers continue to challenge influencer marketing credibility in 2025. This complete checklist reveals how to spot bot accounts, fake engagement, and inflated metrics—plus how InfluenConnect helps brands build authentic creator partnerships.

Struggling to find out which influencers truly connect with their audience? This engagement rate calculator guide breaks down what matters, how to measure it, and how to use it to make smarter, data-backed decisions in your influencer campaigns.

InfluenConnect is pleased to welcome new partners across the Asia-Pacific region, further strengthening our cross-market reach and making it easier for brands to access diverse creator communities with confidence and clarity.

What once began as a distinct Korean cosmetics movement — with 10‑step routines, glass‑skin ideals, and cult‑favourite serums — is now merging seamlessly into global beauty norms. This post explores how K‑Beauty’s philosophies, products and innovations are blurring the lines between regional trend and worldwide standard.

InfluenConnect™, the award-winning influencer marketing platform dedicated to purposeful, data-driven brand-creator connections, we are delighted to welcome Siew Ting Foo to its Advisory Board.

Black Friday 2025 is fiercely competitive. Learn why user-generated content (UGC) is your most powerful tool to cut through the noise, build trust, and drive conversions.

Zerkaa, a gaming icon and member of the Sidemen, is our KOL of the Month. Dive into his story and discover how InfluenConnect™ connects 105K+ KOLs with global brands.

UGC is reshaping brand-consumer relationships. In this guide, we explore why user-generated content isn’t just a trend—it’s the future of authentic brand marketing.

AI in influencer marketing is creating a buzz—but it’s not about replacing people. Discover how InfluenConnect’s AI discovery tool finds real influencers who align with your brand’s values and voice.

The UGC market is booming—and most creators are missing out. Learn how to find brand deals as a UGC creator and claim your slice of the $5B opportunity, even without a huge following.

WeChat isn’t just an app—it’s a lifestyle. With over 1.3 billion users and a market value of $16.4 billion, this Chinese super app is reshaping communication, commerce, and content. Here's what global influencers and brands need to know.

TikTok Creator Marketplace is a go-to for brand-creator collaborations—but is it still the best platform for creator growth, transparency, and monetisation? Discover better alternatives now.

Running ads on RedNote (小红书 / Xiaohongshu) has become a cornerstone strategy for brands looking to tap into China’s booming Gen Z and millennial consumer markets. With over 260 million monthly active users as of 2025 (Reuters, 2025), the platform has transformed from a niche lifestyle app into a trusted e-commerce and brand discovery hub.

Meet Lucas Michels, better known as AviveHD — a German gaming content creator, musician, and digital entertainer with a flair for humour, creativity, and community. Born in Kottenheim, Germany, AviveHD first captured attention through Minecraft videos laced with comedy and chaos. Over the years, his charisma and interactive challenges have attracted over 3.1 million YouTube subscribers and millions of loyal fans across Twitch, TikTok, and Instagram.