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What Is a KOL? Influencers Shaping China’s Digital Future
KOLs are driving China’s digital growth. Discover how influencers impact brand success — and how InfluenConnect™ makes collaboration seamless.
Admin
4 days ago4 min read
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KOL of the Month: Meet Shani, the Creator Behind "That Podcast Everyone Loves"
Meet Shani, our KOL of the Month! Discover how his creator-focused podcast gained 1.53M subscribers and over 1 billion views.
Admin
6 days ago2 min read
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The Rise of the Creator Economy: How Influencers Are Changing Digital Marketing
Discover how the creator economy is reshaping digital marketing. Learn how influencers are driving business growth!
Admin
Apr 34 min read
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KOL vs KOC on RedNote (Xiaohongshu / RED): How to Choose the Right Strategy in China
Discover the differences between KOL and KOC on RedNote (Xiaohongshu / RED) in China. Learn which strategy fits your brand!
Admin
Mar 313 min read
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InfluenConnect™ Joins Grow London Global’s Trade Mission to Hong Kong & Mainland China!
We’re excited to share that InfluenConnect™ has just returned from an inspiring experience as part of the Grow London Global Trade Mission
Admin
Mar 271 min read
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KOL, KOC, and KOS: Key Differences and How to Leverage Them
Discover the key differences between KOL, KOC, and KOS. Learn how to use each influencer type effectively to boost your brand's success!
Admin
Mar 253 min read
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KOL of the Month: Meet Diana Rantamäki, the Filipina-Finnish TikTok Star
Meet Diana Rantamäki, a Filipina-Finnish TikTok star with 6.2M+ followers. Discover her journey and explore InfluenConnect™’s vast KOL!
Admin
Mar 202 min read
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InfluenConnect™ at MarketingPulse: Visit Our Booth & Meet Our Team!
Exciting news! Our very own Khara Yu, Business Development Manager at Comms8 and InfluenConnect™, will be representing us as an exhibitor!
Admin
Mar 131 min read
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How UGC Creators Can Monetise Content Without a Huge Following
You don’t need millions of followers to earn from content. Learn how UGC creators can monetise content without a huge following!
Admin
Mar 124 min read
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How KOLs Are Shaping the Hottest Skincare Trends in 2025
Discover how KOLs are setting the pace for 2025’s biggest skincare trends. See how influencers are driving choices and boosting sales!
Admin
Mar 43 min read
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InfluenConnect™ to Attend SXSW 2025 with UKAEG & London & Partners!
We are over the moon to share that InfluenConnect™ will be heading to the legendary South by Southwest (SXSW) 2025 in Austin, Texas!
Admin
Feb 261 min read
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Building Trust in KOL Marketing: Key Lessons from Asia-Pacific Consumers
Trust drives KOL marketing success in APAC, where 50% of consumers buy based on KOL recommendations. Learn Now!
Admin
Feb 244 min read
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InfluenConnect™ Embarks on a Global Expansion with Grow London Global
We’re excited to share that InfluenConnect™ has been selected to join Grow London Global’s latest cohort.
Admin
Feb 201 min read
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Chinese New Year Travel Surge: Influencer Marketing Strategies for Brands
With 501 million trips and $92.9B spent, Chinese New Year travel reached record highs in 2025. Discover how brands can use the strategies!
Admin
Feb 183 min read
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WeChat Features: How Brands Can Leverage Them for Success
Discover how WeChat’s 3 key features—Official Accounts, Mini Programs, and WeChat Pay—help brands engage 1.3 billion users!
Admin
Feb 103 min read
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Overcoming Challenges in Southeast Asia’s E-commerce Landscape
As Southeast Asia’s e-commerce grows rapidly, 45% of the population remains unbanked. Explore 3 critical challenges businesses face!
Admin
Feb 32 min read
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Tapping into China’s Social Commerce: The Role of Platforms and KOLs
China’s social e-commerce platforms drive 42% of its GDP. Discover how Douyin, Taobao Live, and Xiaohongshu empower brands!
Admin
Jan 273 min read
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TikTok Refugees: Can I Thrive on RedNote
TikTok bans impact 1.69B users, driving creators to RedNote (300M users), a Chinese platform blending social media and e-commerce.
Admin
Jan 215 min read
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Why China’s Digital Ecosystem is a Game-Changer for Global Influencer Marketing
China’s digital ecosystem boasts 99.7% mobile internet usage and a $737B live commerce market. Learn how brands can leverage this!
Admin
Jan 133 min read
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The Future of Southeast Asia’s E-commerce: Top Trends and Opportunities
Southeast Asia’s e-commerce market is set to hit $230 billion by 2025. Learn 3 key trends and opportunities that are shaping the future!
Admin
Jan 64 min read
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