From lip-syncing roots to AI-powered commerce, TikTok has revolutionised digital culture. Learn how it's reshaping the future of influencer marketing and global content.

Influencer campaigns powered by InfluenConnect are redefining global brand success. Explore five high-impact case studies that prove influencer marketing done right drives real results, across cultures, industries, and continents.

From Instagram reels to TikTok explainers, Finfluencers – also known as finance influencers, are now Gen Z’s go-to guides for budgeting, investing, and financial literacy. What makes them so trusted?

 Micro Influencers are reshaping e-commerce in Southeast Asia. Learn five strategic ways they drive conversions in key markets with real stats and actionable insights.

Authentic influencer partnerships go beyond follower counts, they build trust, spark genuine engagement, and deliver measurable ROI. Here’s your step-by-step beginner’s guide to doing it right.

Isabell Faust, better known by her social handle @beauty_benzz, is a powerhouse in the beauty and creative makeup space. Based in a German-speaking region, Isabell combines her cultural flair with a visually stunning aesthetic, captivating over 3.2 million followers on TikTok and 401,000 on Instagram. Her content spans vibrant SFX and glam makeup tutorials, travel diaries from places like Norway and the Maldives, and pop culture-inspired looks like Squid Game characters and H

Singapore's influencer marketing ecosystem is evolving rapidly. The definition of a great KOL (Key Opinion Leader) once defined by follower counts and aesthetics, today’s top Singapore KOLs are valued for much more: relevance, data-driven impact, and trust.

Filipina TikTok star Eliza Pineda wins hearts with her skincare, lifestyle, and relatable content. Explore her story and InfluenConnect’s KOL pool today.

Discover how Influencer SaaS platforms are revolutionising FMCG and beauty brand marketing, driving efficiency, growth, and measurable ROI.

Meet Shani, our KOL of the Month! Discover how his creator-focused podcast gained 1.53M subscribers and over 1 billion views.

Discover how the creator economy is reshaping digital marketing. Learn how influencers are driving business growth!

Luxury e-commerce in China is set to reach $919 billion by 2025. Learn five expert strategies to expand your brand's presence!

Influencer-driven e-commerce sales are expected to reach $3.3 trillion by 2028. Discover how InfluenConnect’s can supports your brand!

MCNs in China has skyrocketed from 5,000 in 2017 to over 30,000 by 2024. Learn how this growth is reshaping influencer marketing!

By 2025, over 80% of brands will integrate KOCs into their marketing, transforming how consumers engage with influencers. Explore here!

By 2024, Xiaohongshu’s 300 million users will drive influencer marketing growth, offering influencers unique ways to connect.

Influencer marketing is reshaping B2B in Asia, with APAC set for 42% of global GDP by 2040. Boost your brand’s reach and trust by 2025!

Virtual influencers are transforming influencer marketing in 2024, with the global market set to reach $5.8 billion by 2025.