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Carol Chan Joins Global Brand Leaders at Cannes Lions UK-China Roundtable
We’re excited to announce that our Founder and Managing Director of InfluenConnect™ and Comms8 , Carol Chan, has been invited to moderate the UK x China Brand Leadership Roundtable at this year’s Cannes Lions International Festival of Creativity.
Admin
Jun 42 min read
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Carol Chan Joins London Tech Week 2025 with InvestHK
Exciting news! Our Founder and Managing Director of Comms8 and InfluenConnect™, Carol Chan, will be speaking at London Tech Week 2025 in a fireside chat hosted by Invest Hong Kong (InvestHK) and the Hong Kong Economic and Trade Office.
Admin
May 291 min read
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InfluenConnect™ & Comms8 at SXSW London 2025: Join Us for a Week of Creativity, Culture, and Connection!
We’re heading to SXSW London 2025, and the excitement is building! InfluenConnect™ x Comms8, will be there packed with bold ideas, creative inspiration, and global conversations.
Admin
May 261 min read
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The Rise of KOCs in Asia: How Micro Voices Build Macro Influence
KOCs are reshaping Asia’s marketing game with authentic content and hyper-niche influence. Discover how micro voices are building macro impact in cross-border eCommerce.
Admin
May 204 min read
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KOL of the Month: Eliza Pineda, TikTok’s Relatable Skincare Queen
Filipina TikTok star Eliza Pineda wins hearts with her skincare, lifestyle, and relatable content. Explore her story and InfluenConnect’s KOL pool today.
Admin
May 132 min read
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Top Ecommerce Affiliate Programmes for Influencers: Temu, AliExpress, eBay & More
Discover the top ecommerce affiliate programmes for influencers in 2025, including Temu, AliExpress, and eBay. Compare commission rates, perks, and earning strategies to boost your income.
Admin
Apr 233 min read
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KOL of the Month: Meet Shani, the Creator Behind "That Podcast Everyone Loves"
Meet Shani, our KOL of the Month! Discover how his creator-focused podcast gained 1.53M subscribers and over 1 billion views.
Admin
Apr 152 min read
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The Rise of the Creator Economy: How Influencers Are Changing Digital Marketing
Discover how the creator economy is reshaping digital marketing. Learn how influencers are driving business growth!
Admin
Apr 34 min read
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KOL vs KOC on RedNote (Xiaohongshu / RED): How to Choose the Right Strategy in China
Discover the differences between KOL and KOC on RedNote (Xiaohongshu / RED) in China. Learn which strategy fits your brand!
Admin
Mar 313 min read
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InfluenConnect™ Joins Grow London Global’s Trade Mission to Hong Kong & Mainland China!
We’re excited to share that InfluenConnect™ has just returned from an inspiring experience as part of the Grow London Global Trade Mission
Admin
Mar 271 min read
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KOL, KOC, and KOS: Key Differences and How to Leverage Them
Discover the key differences between KOL, KOC, and KOS. Learn how to use each influencer type effectively to boost your brand's success!
Admin
Mar 253 min read
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KOL of the Month: Meet Diana Rantamäki, the Filipina-Finnish TikTok Star
Meet Diana Rantamäki, a Filipina-Finnish TikTok star with 6.2M+ followers. Discover her journey and explore InfluenConnect™’s vast KOL!
Admin
Mar 202 min read
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InfluenConnect™ at MarketingPulse: Visit Our Booth & Meet Our Team!
Exciting news! Our very own Khara Yu, Business Development Manager at Comms8 and InfluenConnect™, will be representing us as an exhibitor!
Admin
Mar 131 min read
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How UGC Creators Can Monetise Content Without a Huge Following
You don’t need millions of followers to earn from content. Learn how UGC creators can monetise content without a huge following!
Admin
Mar 124 min read
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Building Trust in KOL Marketing: Key Lessons from Asia-Pacific Consumers
Trust drives KOL marketing success in APAC, where 50% of consumers buy based on KOL recommendations. Learn Now!
Admin
Feb 244 min read
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Chinese New Year Travel Surge: Influencer Marketing Strategies for Brands
With 501 million trips and $92.9B spent, Chinese New Year travel reached record highs in 2025. Discover how brands can use the strategies!
Admin
Feb 183 min read
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WeChat Features: How Brands Can Leverage Them for Success
Discover how WeChat’s 3 key features—Official Accounts, Mini Programs, and WeChat Pay—help brands engage 1.3 billion users!
Admin
Feb 103 min read
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How Tourism Australia’s “Come and Say G’Day” Campaign Revolutionised Global Travel Marketing
Tourism Australia’s “Come and Say G’Day” campaign reached over 170 million people globally. Learn how!
Admin
Nov 27, 20244 min read
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How Influencers Drive Multi-Channel E-commerce Expansion Overseas
Influencer-driven e-commerce sales are expected to reach $3.3 trillion by 2028. Discover how InfluenConnect’s can supports your brand!
Admin
Nov 6, 20244 min read
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How MCNs Revolutionise Influencer Marketing in China
MCNs in China has skyrocketed from 5,000 in 2017 to over 30,000 by 2024. Learn how this growth is reshaping influencer marketing!
Admin
Oct 30, 20245 min read
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