The UGC market is booming—and most creators are missing out. Learn how to find brand deals as a UGC creator and claim your slice of the $5B opportunity, even without a huge following.

Running ads on RedNote (小红书 / Xiaohongshu) has become a cornerstone strategy for brands looking to tap into China’s booming Gen Z and millennial consumer markets. With over 260 million monthly active users as of 2025 (Reuters, 2025), the platform has transformed from a niche lifestyle app into a trusted e-commerce and brand discovery hub.

Meet Lucas Michels, better known as AviveHD — a German gaming content creator, musician, and digital entertainer with a flair for humour, creativity, and community. Born in Kottenheim, Germany, AviveHD first captured attention through Minecraft videos laced with comedy and chaos. Over the years, his charisma and interactive challenges have attracted over 3.1 million YouTube subscribers and millions of loyal fans across Twitch, TikTok, and Instagram.

Youdji has made waves in UGC, but is it the best choice in 2025? Discover five top alternatives, including InfluenConnect—for brands seeking to scale, localise, and innovate.

Influencer campaigns powered by InfluenConnect are redefining global brand success. Explore five high-impact case studies that prove influencer marketing done right drives real results, across cultures, industries, and continents.

Last Friday marked a proud and exciting moment for InfluenConnect™, as we joined the finals of the Nanshan Entrepreneurs Next Star & Million Prize Global Challenge, a prestigious competition in Shenzhen designed to spotlight the next wave of global tech innovators.

From Instagram reels to TikTok explainers, Finfluencers – also known as finance influencers, are now Gen Z’s go-to guides for budgeting, investing, and financial literacy. What makes them so trusted?

Gigguk, the British-Thai anime influencer, is one of the most recognised voices in the anime world today. With over 3.5 million subscribers on YouTube and an ever-growing fanbase on X (formerly Twitter), he’s built a loyal global audience through his unique blend of humour, insightful commentary, and pop culture relevance.

Struggling to find authentic UGC creators for your beauty product launch? Discover where to find them, how to manage content, and why platforms like InfluenConnect matter.

Authentic influencer partnerships go beyond follower counts, they build trust, spark genuine engagement, and deliver measurable ROI. Here’s your step-by-step beginner’s guide to doing it right.

Genshin Impact’s UK and France launch was a masterclass in cross-border influencer marketing. Discover how InfluenConnect enabled a 70% faster campaign rollout, sparked 3.6M+ impressions, and built authentic Gen Z engagement through a hybrid online-offline strategy.

InfluenConnect™ and Comms8 are once again making our way to Cannes Lions from 16–20 June 2025, and we couldn’t be more thrilled to reconnect, reflect, and be inspired by the global creative community.

Exciting news! Our Founder and Managing Director of Comms8 and InfluenConnect™, Carol Chan, will be speaking at London Tech Week 2025 in a fireside chat hosted by Invest Hong Kong (InvestHK) and the Hong Kong Economic and Trade Office.

We’re heading to SXSW London 2025, and the excitement is building! InfluenConnect™ x Comms8, will be there packed with bold ideas, creative inspiration, and global conversations.

Filipina TikTok star Eliza Pineda wins hearts with her skincare, lifestyle, and relatable content. Explore her story and InfluenConnect’s KOL pool today.

Discover how Influencer SaaS platforms are revolutionising FMCG and beauty brand marketing, driving efficiency, growth, and measurable ROI.

We’re excited to share that InfluenConnect™ has just returned from an inspiring experience as part of the Grow London Global Trade Mission

Meet Diana Rantamäki, a Filipina-Finnish TikTok star with 6.2M+ followers. Discover her journey and explore InfluenConnect™’s vast KOL!

Exciting news! Our very own Khara Yu, Business Development Manager at Comms8 and InfluenConnect™, will be representing us as an exhibitor!

We are over the moon to share that InfluenConnect™ will be heading to the legendary South by Southwest (SXSW) 2025 in Austin, Texas!