top of page
.png){kind=small}
Search
The Rise of KOCs in Asia: How Micro Voices Build Macro Influence
KOCs are reshaping Asia’s marketing game with authentic content and hyper-niche influence. Discover how micro voices are building macro impact in cross-border eCommerce.
Admin
May 204 min read
KOL of the Month: Eliza Pineda, TikTok’s Relatable Skincare Queen
Filipina TikTok star Eliza Pineda wins hearts with her skincare, lifestyle, and relatable content. Explore her story and InfluenConnect’s KOL pool today.
Admin
May 132 min read
KOL vs KOC on RedNote (Xiaohongshu / RED): How to Choose the Right Strategy in China
Discover the differences between KOL and KOC on RedNote (Xiaohongshu / RED) in China. Learn which strategy fits your brand!
Admin
Mar 313 min read
KOL, KOC, and KOS: Key Differences and How to Leverage Them
Discover the key differences between KOL, KOC, and KOS. Learn how to use each influencer type effectively to boost your brand's success!
Admin
Mar 253 min read
KOL of the Month: Meet Diana Rantamäki, the Filipina-Finnish TikTok Star
Meet Diana Rantamäki, a Filipina-Finnish TikTok star with 6.2M+ followers. Discover her journey and explore InfluenConnect™’s vast KOL!
Admin
Mar 202 min read
How KOLs Are Shaping the Hottest Skincare Trends in 2025
Discover how KOLs are setting the pace for 2025’s biggest skincare trends. See how influencers are driving choices and boosting sales!
Admin
Mar 43 min read
Building Trust in KOL Marketing: Key Lessons from Asia-Pacific Consumers
Trust drives KOL marketing success in APAC, where 50% of consumers buy based on KOL recommendations. Learn Now!
Admin
Feb 244 min read
Tapping into China’s Social Commerce: The Role of Platforms and KOLs
China’s social e-commerce platforms drive 42% of its GDP. Discover how Douyin, Taobao Live, and Xiaohongshu empower brands!
Admin
Jan 273 min read
How to Leverage KOL Marketing for Cross-Border E-Commerce Success in Asia
Cross-border e-commerce in Asia makes up over 40% of the market. Discover expert KOL marketing strategies to boost your brand's success!
Admin
Nov 20, 20244 min read
Mastering China’s Luxury E-Commerce: 5 Strategies for Success
Luxury e-commerce in China is set to reach $919 billion by 2025. Learn five expert strategies to expand your brand's presence!
Admin
Nov 13, 20243 min read
KOLs vs. KOCs in 2024: Navigating the Changing Influencer Marketing Landscape
By 2025, over 80% of brands will integrate KOCs into their marketing, transforming how consumers engage with influencers. Explore here!
Admin
Oct 23, 20244 min read
How Influencers Can Master Rednote (Xiaohongshu / RED) in 2024: 5 Proven Strategies
By 2024, Xiaohongshu’s 300 million users will drive influencer marketing growth, offering influencers unique ways to connect.
Admin
Oct 16, 20247 min read
6 Proven Ways to Dominate China’s Consumer Market
By 2024, China's $3.5 trillion e-commerce market and 1 billion internet users will drive influencer marketing. Learn 6 key strategies!
Admin
Oct 9, 20246 min read
Introducing InfluenConnect: A Catalyst for the Next Evolution in Influencer Marketing
Here's introducing InfluenConnect, the #1 platform for seamless cross-border influencer collaborations. Discover 5 essential tips!
Admin
Oct 2, 20246 min read
Maximise Luxury e-Commerce Growth in China with Influencer Marketing: 5 Proven Strategies
Influencer marketing is transforming luxury e-commerce in China, with the market expected to reach $1 trillion yuan by 2025. Discover now!
Admin
Sep 25, 20246 min read
The Complete Guide to Influencer Marketing in China’s Traditional Festivals for 2024
China's online sales hit $2.11T in 2023. Learn how your brand can leverage 2024’s traditional festivals to boost engagement and sales.
Admin
Sep 13, 20245 min read
Virtual Influencers Are Revolutionising Marketing in 2024
Virtual influencers are transforming influencer marketing in 2024, with the global market set to reach $5.8 billion by 2025.
Admin
Sep 10, 20245 min read
bottom of page