From Instagram reels to TikTok explainers, Finfluencers – also known as finance influencers, are now Gen Z’s go-to guides for budgeting, investing, and financial literacy. What makes them so trusted?

Gigguk, the British-Thai anime influencer, is one of the most recognised voices in the anime world today. With over 3.5 million subscribers on YouTube and an ever-growing fanbase on X (formerly Twitter), he’s built a loyal global audience through his unique blend of humour, insightful commentary, and pop culture relevance.

Authentic influencer partnerships go beyond follower counts, they build trust, spark genuine engagement, and deliver measurable ROI. Here’s your step-by-step beginner’s guide to doing it right.

Genshin Impact’s UK and France launch was a masterclass in cross-border influencer marketing. Discover how InfluenConnect enabled a 70% faster campaign rollout, sparked 3.6M+ impressions, and built authentic Gen Z engagement through a hybrid online-offline strategy.

The global gaming market is expected to surpass £337.8 billion by 2025, and Asia’s influence in shaping that market is undeniable. Chinese and broader Asian gaming brands are not only leading in development but also rewriting the rules of global promotion — thanks to one game-changing strategy: influencer marketing.

Isabell Faust, better known by her social handle @beauty_benzz, is a powerhouse in the beauty and creative makeup space. Based in a German-speaking region, Isabell combines her cultural flair with a visually stunning aesthetic, captivating over 3.2 million followers on TikTok and 401,000 on Instagram. Her content spans vibrant SFX and glam makeup tutorials, travel diaries from places like Norway and the Maldives, and pop culture-inspired looks like Squid Game characters and H

Influencer marketing in Japan is entering a new era in 2025. With a market value projected to hit ¥86 billion in 2025 (approx. USD 570 million), Japanese KOLs (Key Opinion Leaders) are becoming some of the most sought-after digital personalities in Asia.

Singapore's influencer marketing ecosystem is evolving rapidly. The definition of a great KOL (Key Opinion Leader) once defined by follower counts and aesthetics, today’s top Singapore KOLs are valued for much more: relevance, data-driven impact, and trust.

KOCs are reshaping Asia’s marketing game with authentic content and hyper-niche influence. Discover how micro voices are building macro impact in cross-border eCommerce.

Filipina TikTok star Eliza Pineda wins hearts with her skincare, lifestyle, and relatable content. Explore her story and InfluenConnect’s KOL pool today.

Discover the differences between KOL and KOC on RedNote (Xiaohongshu / RED) in China. Learn which strategy fits your brand!

Discover the key differences between KOL, KOC, and KOS. Learn how to use each influencer type effectively to boost your brand's success!

Meet Diana Rantamäki, a Filipina-Finnish TikTok star with 6.2M+ followers. Discover her journey and explore InfluenConnect™’s vast KOL!

Discover how KOLs are setting the pace for 2025’s biggest skincare trends. See how influencers are driving choices and boosting sales!

Trust drives KOL marketing success in APAC, where 50% of consumers buy based on KOL recommendations. Learn Now!

China’s social e-commerce platforms drive 42% of its GDP. Discover how Douyin, Taobao Live, and Xiaohongshu empower brands!

Cross-border e-commerce in Asia makes up over 40% of the market. Discover expert KOL marketing strategies to boost your brand's success!

Luxury e-commerce in China is set to reach $919 billion by 2025. Learn five expert strategies to expand your brand's presence!

By 2025, over 80% of brands will integrate KOCs into their marketing, transforming how consumers engage with influencers. Explore here!

By 2024, Xiaohongshu’s 300 million users will drive influencer marketing growth, offering influencers unique ways to connect.