BiliBili Influencer Marketing

Bilibili is China’s leading long-form video and live-streaming platform, known for its highly engaged Gen Z and Millennial audience. Originally a hub for anime, gaming, and pop culture, it has evolved into a diverse content ecosystem where influencers (KOLs) drive brand discovery through in-depth reviews, tutorials, vlogs, and interactive live streams. For brands looking to penetrate the Chinese market, Bilibili influencer marketing offers a unique opportunity to build authentic connections, engage with loyal fan communities, and boost brand credibility in a space where quality content reigns supreme.

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What type of content does BiliBili offer?

Long-Form Videos

Detailed content like reviews, tutorials, and vlogs that provide deep insights and build trust.

Short-Form Videos

Quick, engaging clips ideal for product showcases, brand storytelling, and viral trends.

Live Streaming

Real-time interactions through Q&As, product demos, and shopping events that drive engagement.

Danmu (Bullet Chat)

Interactive on-screen comments that create a dynamic, community-driven viewing experience.

How Brands Can Leverage BiliBili Influencer Marketing

Collaborate with Expert Content Creators

Bilibili influencers specialize in detailed, high-quality content that goes beyond surface-level endorsements. Brands should collaborate with niche experts who create engaging product reviews, tutorials, and in-depth explainers that resonate with their audience and establish trust.

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Utilize Bilibili’s Bullet Chat (Danmu) Feature

Bilibili’s unique “Danmu” (bullet comments) create a highly interactive viewing experience. Brands can integrate real-time audience feedback, Q&As, and interactive elements into influencer campaigns to foster engagement and amplify brand visibility.

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Engage in Interactive Live Streaming

Live streaming is a huge driver of engagement on Bilibili. Brands can host live product demos, Q&A sessions, and limited-time promotions with influencers, allowing real-time interaction with potential customers. These sessions build authenticity and boost conversion rates through direct engagement.

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Launch Co-Branded or Sponsored Content

Brands can sponsor educational or storytelling-driven videos that seamlessly integrate their products. Whether it’s a tech brand partnering with a gadget reviewer or a beauty brand collaborating with a makeup artist, value-driven content outperforms traditional ads in generating audience interest and trust.

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Why Influencer Marketing on BiliBili Matters

05 A Niche and Highly Engaged Audience

Bilibili attracts a loyal, content-driven user base, with over 300 million registered users who spend an average of 95 minutes per day on the platform. The audience skews younger (Gen Z & Millennials) and highly engaged, making it an ideal space for brands targeting tech-savvy, trend-conscious consumers who value deep-dive content and interactive experiences.

How can InfluenConnect help you with influencer marketing on BiliBili

#1 Define Your Campaign Goals

We start by understanding your goals whether you're looking to boost brand awareness, drive sales, or create authentic product reviews. Tell us your target audience, budget, and key metrics, and we’ll tailor the search to your needs.

#3 Influencer Shortlisting & Verification

We ensure you're working with real, high-quality influencers by analyzing engagement authenticity and filtering out fake accounts. Compare profiles, check performance insights, and pick the perfect match for your campaign.

#5 Content Creation & Publishing

We help ensure influencer content aligns with your brand voice and resonates with BiliBili’s audience. From post optimization to publishing strategy, we’ve got you covered.

#2 Advanced Influencer Search

Our powerful AI-driven search helps you find the right BiliBili influencers based on niche, engagement rate, audience demographics, and content style. No more guesswork just data-backed influencer discovery.

#4 Campaign Collaboration & Management

Once you've selected influencers, we make collaboration easy. Send creative briefs, track communication, and set clear campaign expectations all in one place.

#6 Performance Tracking & Optimization

See real-time data on engagement, reach, and conversions. We’ll help you analyze the results and fine-tune your strategy for even better performance next time.

How do you find the right Instagram influencer for my brand?

The best influencers for Instagram marketing in Asia depend on brand goals, with micro and nano influencers (1K–100K followers) excelling in niche engagement and trust, while mid-tier influencers (100K–500K) offer a balance of reach and authenticity. Celebrity and mega influencers (500K+) drive large-scale brand awareness, particularly in fashion, beauty, and luxury markets. Additionally, KOLs (Key Opinion Leaders), popular in China and across Asia, hold strong influence over consumer decisions. A strategic mix of these influencer types allows brands to maximize impact, credibility, and engagement across different audience segments.
What are the benefits of using Instagram influencers for marketing?

Instagram influencers can increase brand visibility, build trust with potential customers, and drive higher engagement rates compared to traditional advertising. They can also create authentic content that resonates with their audience, leading to better conversion rates.
How do I measure the success of an Instagram influencer marketing campaign?

Success can be measured through metrics such as engagement rates (likes, comments, shares), follower growth, website traffic, and sales conversions. Tools like Instagram Insights can provide valuable data on these metrics.
What type of content works best for Instagram influencer marketing?

High-quality, visually appealing content that tells a story and engages the audience works best. This can include photos, videos, stories, and Reels that highlight the product in use, behind-the-scenes looks, and personal testimonials.
What is the difference between macro and micro-influencers?

Influencers are categorized into different tiers based on their follower count. Nano and micro-influencers have between 0 and 75,000 followers and often provide highly niche, targeted engagement. Mid-tier influencers range from 75,001 to 500,000 followers, offering a broader but still relatively targeted reach. Macro-influencers, with follower counts between 500,001 and 1,000,000, can reach a much wider audience.
How can Instagram influencer marketing help brands grow in Asia?

Instagram influencer marketing helps brands grow in Asia by leveraging local influencers who understand cultural nuances and consumer preferences. Asian users trust influencers for authentic product recommendations, and with Instagram’s shopping features, discovering and purchasing products is seamless. The platform’s algorithm favors engaging content, allowing influencer collaborations to go viral through reels, stories, and interactive posts. Whether targeting niche communities or mass audiences, influencer marketing builds credibility, enhances brand awareness, and drives conversions in key markets like China, Indonesia, Japan, and South Korea.

Check out the amazing influencers

Whether it’s fashion, beauty, travel, or technology, our robust influencer database connects you with the right talent. We've helped brands of all sizes launch impactful influencer marketing campaigns, ignite social buzz, and drive real business growth.