Cannes Lions 2025 has officially wrapped – and what a week it’s been! This year wasn’t just about showing up, but it was about showing what’s possible when you bring diverse perspectives to the global stage.

KOCs are reshaping Asia’s marketing game with authentic content and hyper-niche influence. Discover how micro voices are building macro impact in cross-border eCommerce.

Filipina TikTok star Eliza Pineda wins hearts with her skincare, lifestyle, and relatable content. Explore her story and InfluenConnect’s KOL pool today.

Discover how KOLs are setting the pace for 2025’s biggest skincare trends. See how influencers are driving choices and boosting sales!

Trust drives KOL marketing success in APAC, where 50% of consumers buy based on KOL recommendations. Learn Now!

Cross-border e-commerce in Asia makes up over 40% of the market. Discover expert KOL marketing strategies to boost your brand's success!