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Privacy Policy
Effective date: 1 May 2025 Last updated: 1 April 2026
This Privacy Policy explains how InfluenConnect Global Ltd and, where relevant to regional operations, its affiliates, including InfluenConnect Limited, collect and use personal data. References to “InfluenConnect”, “we”, “our” or “us” in this notice mean the relevant group company or companies involved in the processing described below.
InfluenConnect is a business to business platform that helps brands discover, assess, book, manage, and pay creators and influencers across multiple markets. We may also provide campaign management, payment settlement, customer support, sales and performance tracking, and related product improvement functions.
This Privacy Policy applies when you visit our website, request a demo, create an account, use our platform, correspond with us, join or are invited to join campaigns as a creator or influencer, work for a customer or supplier that uses our services, apply for a role with us, or otherwise interact with us in a business context.
1. Who is responsible for your personal data?
For most website, marketing, and core platform activities, the controller is InfluenConnect Global Ltd. Company No. 16865411. Registered address: 37 Newlands Quay, London, E1W 3QZ, United Kingdom.
For certain Asia facing onboarding, support, payment, or regional operational workflows, personal data may also be processed by InfluenConnect affilates for group governance, finance, compliance, or corporate administration where relevant.
Where we process personal data on behalf of a brand, agency, or other customer under a data processing agreement, that customer will be the controller for that processing and we will act as a processor.
2. Personal data we collect
We may collect contact details, account details, communications, platform usage information, customer workspace data, support tickets, and records of actions taken in the platform.
For creators and influencers, we may collect public profile and handle information, campaign preferences, audience and performance metrics made available by you or relevant third party platforms, payment and tax information required for settlement, verification information, and communications relating to bookings or campaign delivery.
For payment and finance operations, we may collect transaction records, payout status, invoicing information, fraud and risk signals, chargeback or dispute materials, and records needed for audit, sanctions, anti fraud, legal, or accounting purposes.
For website visitors and prospects, we may collect information submitted through forms, subscriptions, event registrations, report downloads, and information generated by cookies and similar technologies.
For recruitment, we may collect CVs, application materials, interview notes, references where lawfully obtained, right to work information, and recruitment communications.
3. How we collect personal data
We collect personal data directly from you, automatically through your use of our website or platform, from the organisations you work with, from payment and service providers, from social media or advertising platforms that you choose to connect or authorise, from public sources, and from affiliates where relevant to service delivery or governance.
Some creator, campaign, and performance data comes from third party platforms or customers and may be delayed, estimated, incomplete, unstable, or subject to platform limitations. We use that data for business purposes but do not guarantee that third party source data will always be complete, available, or error free.
4. How we use personal data and our legal bases
We use personal data to operate and secure the website and platform, manage accounts, onboard customers and creators, process bookings and payments, provide support, measure and improve service performance, administer contracts, manage recruitment, detect and prevent fraud, comply with legal obligations, and protect our rights and business operations.
Where UK GDPR applies, we typically rely on one or more of the following legal bases: performance of a contract, steps taken at your request before entering into a contract, compliance with legal obligations, our legitimate interests in operating and improving our business, and where required, your consent.
Where we rely on legitimate interests, we do so for interests such as platform administration, network and information security, fraud prevention, service analytics, business planning, and internal governance. You can object to certain processing carried out on this basis in some circumstances.
5. When we share personal data
We may share personal data within the InfluenConnect group where this is necessary for platform delivery, customer support, payments, governance, security, administration, and business operations.
We may share personal data with cloud providers, hosting and infrastructure vendors, payment processors, analytics providers, communications tools, customer support tools, verification providers, professional advisers, auditors, insurers, and other service providers who support our operations under appropriate contractual and security controls.
We may share personal data with customers, agencies, creators, influencers, or counterparties where needed to facilitate a booking, campaign, payment, dispute, support request, or other contractual workflow.
We may disclose personal data where required by law or where necessary to establish, exercise, or defend legal claims, including to regulators, courts, tax authorities, sanctions authorities, law enforcement bodies, or other public authorities.
If we are involved in a financing, investment, reorganisation, merger, sale, or other corporate transaction, personal data may be disclosed to relevant counterparties and advisers subject to confidentiality and appropriate safeguards.
6. International data transfers
InfluenConnect operates internationally. We may store, access, or transfer personal data outside the United Kingdom where this is necessary to operate our business, provide our platform and related services, support customers and creators across markets, process payments, obtain support from group personnel, or use service providers and infrastructure located in other countries.
Where we make a restricted transfer of personal data from the UK, we seek to ensure that an appropriate level of protection applies. Depending on the destination and transfer route, this may include relying on UK adequacy regulations, entering into the UK International Data Transfer Agreement, using the UK Addendum to the European Commission Standard Contractual Clauses, or relying on another lawful transfer mechanism permitted by applicable law.
Where required, we assess the transfer and the destination risk profile, taking into account the nature of the personal data, the recipient, the purpose of the transfer, applicable local laws, and the technical and organisational measures in place. We may apply supplementary protections such as encryption, access controls, data minimisation, pseudonymisation where practical, transfer specific contractual restrictions, and governance over onward sharing.
We only make international transfers where there is a legitimate business need and a lawful basis. We aim to minimise transfers where reasonably possible and to limit access to those personnel, affiliates, partners, and service providers who need the data for legitimate business purposes.
You can contact us using the details below if you would like more information about the safeguards we use for international transfers.
7. Data retention
We keep personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide services, maintain business records, resolve disputes, enforce our agreements, protect against fraud and abuse, and comply with legal, accounting, tax, sanctions, and regulatory obligations.
Retention periods vary depending on the data type, the relationship involved, the sensitivity of the information, and applicable legal requirements. Where personal data is no longer required, we will delete, anonymise, or securely archive it in line with our retention practices.
8. Security
We use technical and organisational measures designed to protect personal data against unauthorised or unlawful processing and against accidental loss, destruction, damage, alteration, or disclosure. These measures may include access controls, authentication safeguards, encryption in transit and at rest where appropriate, vendor diligence, logging, monitoring, backup, and role based permissions.
No system can be guaranteed to be completely secure. You should also take reasonable steps to protect your credentials and devices and notify us promptly if you believe your account or personal data has been compromised.
9. Your privacy rights
Depending on where you are located and the applicable law, you may have rights to request access to personal data, rectification, erasure, restriction, objection, portability, and the withdrawal of consent where consent is used. You may also have the right to complain to a supervisory authority.
We may need to verify your identity before acting on a request, and some legal exemptions may apply.
10. Third party platforms and links
Our services may integrate with or link to third party services, social media platforms, payment providers, and partner sites. Their privacy practices are governed by their own notices and terms. We are not responsible for the privacy practices of third parties except as required by law.
11. Children
Our services are designed for business use and are not directed to children. We do not knowingly collect personal data from children in breach of applicable law. If you believe a child has provided personal data to us unlawfully, please contact us so that we can investigate and take appropriate action.
12. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in law, regulation, technology, our services, or our business operations. We will post the updated version on our website and, where required, notify you through an appropriate channel.
13. Contact us
For privacy related questions or requests, please contact InfluenConnect at info@influenconnect.com.
If you are located in the United Kingdom, you may also raise a concern with the Information Commissioner’s Office. We recommend that you contact us first so that we can try to resolve your concern directly.