InfluenConnect Founder Carol Chan Named a 2026 Effie Awards Hong Kong Judge

We’re pleased to share that Carol Chan, Founder of InfluenConnect™ and Founder and Managing Director of Comms8, has been named to the judging panel for the 2026 Effie Awards Hong Kong.

The Effie Awards are recognised globally for their focus on marketing effectiveness. Entries are assessed on how insight, strategy and execution work together to address a business challenge and deliver measurable results, rather than on the strength of an idea in isolation.

As part of the judging panel, Carol will join senior industry leaders to assess this year’s entries. She will bring a cross-market perspective shaped by more than two decades of experience across media, brand strategy and creator marketing in Asian and Western markets.

Carol’s experience in building businesses that connect East and West gives her a valuable perspective on how cultural context, audience understanding and market conditions influence campaign performance. This will support the panel in considering not only whether an idea is compelling, but also whether it responds effectively to its objectives and demonstrates meaningful impact.

Her Hong Kong appointment follows her recent selection as a 2026 Effie Awards UK Final Round Judge. We are proud to see Carol contribute to the Effie programme across both markets.

Thank you to Effie Awards Hong Kong for the invitation. We look forward to seeing the work recognised in this year’s awards.