How to Find UGC Creators for Beauty Product Launches

Struggling to find authentic UGC creators for your beauty product launch? Discover where to find them, how to manage content, and why platforms like InfluenConnect matter.

IC Blog: How to Find UGC Creators for Product Launch Campaigns in the Beauty Industry

User-generated content (UGC) has become the beauty industry’s secret weapon. Whether you're launching a new serum, lipstick, or skincare tool, today’s consumers crave authenticity over polished perfection. That’s where UGC creators come in.

But how do you actually find UGC creators who align with your beauty brand’s values, and deliver real results? In this blog, we’ll explore a step-by-step approach to sourcing and managing UGC creators specifically for beauty product launches. From hashtags to look for, scripts to use, and campaign examples that actually worked, we’ve got it all.

Let’s unpack how beauty brands can build scalable UGC campaigns that go beyond the filter and into consumer hearts.

Why Beauty Brands Can’t Ignore UGC Anymore

The beauty industry is one of the most UGC-rich verticals online and for good reason. According to surveys, Over 40% of Gen Z social media users trust an influencer's brand recommendation.

In a market that generated over $295 billion globally in 2023, trust is everything. And polished influencer campaigns often fall short of the raw, relatable power of UGC creators.

So, what’s the difference between an influencer and a UGC creator?

For beauty brands, this translates into:

• Higher engagement rates

• Authentic customer experiences

• Cost-effective content creation

• Scalable campaign assets across paid and organic channels

  
  

Where to Find the Right UGC Creators in the Beauty Space

Before diving into management, let’s explore how to find UGC creators who can help you launch your next beauty product with impact. The search starts with strategy, not guesswork.

Tap into UGC-Rich Platforms

The most effective UGC creators are already creating content, often without even realising they’re doing marketing.

Here’s where to find them:

1. Instagram & TikTok Hashtag Mining

Use long-tail hashtags to uncover beauty creators already producing UGC-style content:

• #GRWM 

• #SkinCareRoutine

• #MakeupHaul

• #BCC (Tiktok beauty creator club)

• #UGCcreatorbeauty

• #CrueltyFreeBeauty

• etc.

Scroll through recent posts instead of top posts to find rising creators with high engagement-to-follower ratios.

2. UGC Marketplaces and Creator Tools

Dedicated platforms allow you to filter and recruit UGC creators for specific niches like beauty. One standout is InfluenConnect, which simplifies creator discovery through:

• AI-powered search filters by product type (e.g. skincare, clean beauty)

• Verified UGC creators with experience in unboxing, tutorials, reviews

• Instant outreach tools and pre-built campaign templates

InfluenConnect eliminates the guesswork, allowing beauty brands to discover, brief, and collaborate all in one place.

💡 Pro Tip: Instead of asking “who has the most followers?”, ask “who can create the most authentic product story?”

3. Look Through Your Existing Fans

One of the most underrated tactics? Your own comment section and tagged photos.

Audit:

• Product mentions on social media

• Tagged posts from happy customers

• Loyal followers commenting on your launches

Utilize supporting tools to help you track and segment potential UGC partners from your organic fanbase.

How to Vet and Manage UGC Creators for Launch Success

Once you’ve found UGC creators, the next step is managing them effectively, because even the most passionate creator can fall short without a clear brief.

Let’s break this down into actionable steps.

Step 1: Define Your Product Launch Goals

Before you brief anyone, get clarity on what you need. Is your goal to:

• Generate buzz on TikTok pre-launch?

• Create tutorial-style content for your website?

• Capture testimonials for your Amazon listing?

  
  

Step 2: Create a Clear and Creator-Friendly Brief

A sample outreach script to get you started:

Outreach DM Template (Instagram/TikTok):

Hi [Creator Name]! We love your skincare content and would love to partner with you for our upcoming beauty product launch of [Brand name]. We’re looking for creators to share honest reviews and demo videos. All content is paid and can also be featured across our social platforms.

Let me know if you’re interested and I can send more details. Excited to potentially work together!

Avoid imposing overly rigid creative controls, the goal is collaborative storytelling, not commercial copywriting. Once you’ve completed outreach, prepare a creator-friendly creative brief that clearly communicates your brand’s expectations and deliverables, helping creators understand and bring your vision to life.

Step 3: Use a Collaboration Dashboard

For larger campaigns or multiple creators, manage content approvals, payment, and timelines in one place.

InfluenConnect offers:

• Campaign dashboards

• Creator contact and pricing.

• Real-time engagement tracking

This allows beauty brands to scale creator operations without losing personal touch.

Real Beauty Brand Campaigns That Got UGC Right

Too Faced – Golden Week Beauty Activation

Goal: Promote Too Faced’s hero products during Golden Week by targeting Chinese students and tourists in the UK.

Challenges:

• Finding culturally resonant creators

• Coordinating content across Xiaohongshu, TikTok & Instagram

• Launching within a strict 7-day window

InfluenConnect’s Strategy:

• AI-powered matching using filters like “UK-based Chinese creators,” “luxury beauty,” and “in-store haul”

• Transparent pricing and direct messaging shortened onboarding to just 48 hours

• Content included Harvey Nichols hauls, makeup tutorials, and urgency-driven discounts

Results:

• 1,000+ social engagements

• 35% increase in UK channel followers

• 45% discount code redemption rate

• 60% faster influencer sourcing compared to manual outreach

Takeaway:

Combining beauty, travel, and urgency works. Matching platform storytelling with cultural intent created a launch moment—not just a post.

Estée Lauder – Cross-Platform KOL Rollout for Double Wear

Objective: Introduce the Double Wear Foundation to Chinese expats and luxury beauty enthusiasts across Europe.

Challenges:

Identifying creators active on both Chinese and Western platforms

Authenticating real influence (vs inflated follower numbers)

Approving content fast before launch deadlines

InfluenConnect’s Execution:

Unified data analysis across 12 platforms (including Xiaohongshu, Weibo, Instagram, TikTok)

20 KOLs identified with dual-region audiences

Tutorials and testimonials tailored to Chinese beauty trends (e.g. glass skin)

Real-time content feedback via platform dashboard

Results:

65% faster influencer discovery

500K+ follower reach

25% above-average campaign engagement

40% boost in brand trust among Chinese expats (surveyed post-campaign)

Takeaway:

Cross-platform visibility is crucial. When targeting multicultural audiences, localised content + smart tools = powerful impact.

Summary: UGC Creators Are the New Beauty Ambassadors

Beauty consumers are no longer convinced by over-produced ads or generic reviews. They want to see real people using real products in real routines.

Finding and managing the right UGC creators can elevate your product launch—not just by spreading awareness, but by fostering trust and engagement where it matters most.

With tools like InfluenConnect, beauty brands can skip the messy outreach and tap into a curated network of content-first creators, streamlining everything from discovery to delivery.

Ready to Take the Next Step?

At InfluenConnect, we are paving the way for the next generation of influencers by breaking down language barriers, making it easier for you to collaborate globally. InfluenConnect focuses on diversity, global reach, data-driven insights, and sustainability. Contact us today to explore how we can help you expand your global presence!