How to Find Brand Deals as a UGC Creator: The $5 Billion Opportunity You’re Missing

The UGC market is booming—and most creators are missing out. Learn how to find brand deals as a UGC creator and claim your slice of the $5B opportunity, even without a huge following.

How to Find Brand Deals as a UGC Creator: The $5 Billion Opportunity You’re Missing

The digital content economy has never been more accessible—or more lucrative. User-generated content (UGC), once seen as supplementary to influencer marketing, is now a standalone $5 billion industry (Grand View Research, 2024). Yet thousands of UGC creators are still asking the same question: how do I actually land brand deals?

Here’s the good news: You don’t need a massive following, a verified checkmark, or years of experience. You just need strategy, value, and the right platform. This guide explores how to find brand deals as a UGC creator, the tools that make a difference, and how InfluenConnect™ can unlock global opportunities for creators of every size.

Why UGC Creators Are in Demand (And What Brands Are Looking For)

The digital landscape has shifted. Instead of celebrity endorsements, brands are pouring budget into authentic, relatable, and high-converting content—produced by everyday creators.

What Makes UGC So Valuable to Brands?

• Authenticity: 92 percent of consumers around the world say they trust earned media, such as recommendations from friends and family, above all other forms of advertising (Nielsen)

• Cost-effectiveness: UGC campaigns can cost 60% less than traditional influencer campaigns while generating similar or higher engagement.

• Conversion power: UGC increases conversion rates by up to 29% when included on product pages.

But What Are Brands Actually Looking For in a UGC Creator?

Even if you have less followers, brands care about:

• High-quality visuals and audio

• Creativity and relevance to their brand voice

• Understanding of target audiences

• Reliability and consistency with deliverables

• Performance metrics if available (e.g., engagement rates on previous projects)

The barrier to entry has lowered—but expectations have risen. That’s where platforms like InfluenConnect come in.

How to Find Brand Deals as a UGC Creator in 2025

Let’s answer the question at the heart of this blog: how do you actually find paid brand deals as a UGC creator?

You don’t have to rely on luck or wait to go viral. Instead, use a combination of platforms, strategy, and outreach tactics to take control of your creator career.

1. Use Creator Marketplaces Like InfluenConnect™

Most brand deals happen off-platform—not in your DMs. Professional UGC creators are landing consistent work by registering on creator marketplaces designed to match talent with global brands.

Why InfluenConnect Is the UGC Platform You Need:

• Global brand access across fashion, tech, beauty, education, and more

• Support for creators of all sizes, not just those with large followings

• Multilingual campaign access, with 20+ languages

• Real-time creator data to help you refine your profile and pitch

• Streamlined dashboard for deliverables, deadlines, and feedback

• Human-led curation, meaning real relationships—not just algorithms

2. Create a UGC Portfolio that Sells You Without Followers

If you’re wondering how to find brand deals as a UGC creator without the following, start here: build a standout portfolio.

Your UGC portfolio should include:

• Demo videos of fake ads or product reviews

• Clear breakdowns of your skills (video editing, scripting, voiceovers, etc.)

• Before-and-after results, such as mockup ad performance metrics

• Platform-specific samples, like Instagram Reels, TikTok videos, or Amazon listing demos

Your goal is to showcase how you can convert customers, not how many followers you have.

3. Reach Out to Brands Directly (The Smart Way)

Cold outreach isn’t dead—it just needs to be strategic. If you’re pitching to a brand directly, follow this formula:

• Hook: Compliment a recent campaign

• Value: Explain how your UGC aligns with their goals

• Proof: Link your portfolio and past examples

• Ask: Offer a free or discounted trial video

📧 Email example:

"Hi [Brand Name], I loved your recent TikTok campaign for your summer product line. I specialise in creating authentic, scroll-stopping UGC that helps brands connect with Gen Z audiences. I'd love to offer a sample video to show you how I could contribute to your next campaign."

4. Make Yourself Discoverable in Brand Search Tools

One of the most overlooked strategies when learning how to find brand deals as a UGC creator is ensuring you're actually searchable. Many brands don’t wait for DMs or emails—they use creator search tools, hashtags, and platform filters to find creators who fit specific campaign criteria.

Here’s how to make sure you’re showing up:

• Use platform-specific keywords in your bios and content descriptions (e.g. “UGC creator | gaming”, “Product demo videos | tech”)

• Include relevant hashtags on your posts such as #UGCCreator, #UGCvideo, #ContentCreator

• List your niche clearly across profiles (beauty, wellness, finance, travel, etc.) so brands can match you with the right campaigns

• Add location tags—some brands filter by region, so even tagging your country or city can help you surface in local searches

Pro Tip: On platforms like InfluenConnect™, brands can search by platform type, content category, and region—so keeping your profile detailed, updated, and keyword-rich improves your visibility dramatically.

You don’t always need to reach out first—sometimes, showing up where brands are already looking is the key to getting discovered.

Scaling Your UGC Career with InfluenConnect’s Global Brand Deals

Once you’ve landed your first few deals, the next step is building consistency and scale—and that’s where InfluenConnect™ can help you grow strategically.

Why InfluenConnect Is Built for Scaling UGC Careers

Whether you’re working on three projects or thirty, InfluenConnect removes the guesswork:

• Smart shortlisting: Match with campaigns aligned to your niche and location

• AI-powered insights: Understand what content performs best and when

• Transparent reporting: Track payments, approvals, and deadlines in one place

• Campaign diversity: From fashion and beauty to edtech and fintech, diversify your experience

This isn’t just about landing brand deals—it’s about creating a sustainable, global creator career.

Supporting Keywords to Use Throughout Your UGC Strategy:

• UGC brand collaborations

• User-generated content creators

• Paid UGC opportunities

• Create content for brands

• No followers UGC tips

• UGC platform for creators

• Work with brands without followers

Summary: Don’t Miss Out on the UGC Creator Goldmine

The digital content economy is projected to grow by 13.9% CAGR through 2030 (Grand View Research, 2024), and UGC creators are at the forefront of this surge. What’s holding most creators back isn’t lack of skill—it’s not knowing how to find brand deals as a UGC creator.

Whether you’re new to the scene or ready to scale, now’s the time to act. For brands looking to find the right UGC creators for their campaigns, don’t miss our recent blog on how to discover and collaborate with the most suitable UCG creators.

Ready to Take the Next Step?

At InfluenConnect™, we are paving the way for the next generation of influencers by breaking down language barriers, making it easier for you to collaborate globally.  InfluenConnect™ focuses on diversity, global reach, data-driven insights, and sustainability.  Contact us today to explore how we can help you expand your global presence!