Why Genshin Impact Chose InfluenConnect: Full UK & France Launch Case Study

Genshin Impact’s UK and France launch was a masterclass in cross-border influencer marketing. Discover how InfluenConnect enabled a 70% faster campaign rollout, sparked 3.6M+ impressions, and built authentic Gen Z engagement through a hybrid online-offline strategy.

Why Genshin Impact Trusts InfluenConnect: In-Depth Case Study

In today’s hyper-competitive gaming market, influencer authenticity isn’t optional, it’s essential. And when a global gaming giant like Genshin Impact sets out to conquer new territories, especially among the elusive Gen Z audience, the stakes couldn’t be higher.

But Genshin Impact didn’t go it alone. For their UK and France launch, the brand turned to InfluenConnect™, a cross-border influencer platform designed to bridge cultural gaps and accelerate campaign execution. The result? Over 3.6 million impressions, 70% faster influencer discovery, and a community-driven launch that resonated deeply with gaming and anime fans across two key European markets.

Let’s break down how InfluenConnect helped turn this ambitious rollout into a cultural moment.

How InfluenConnect Solved Genshin Impact’s Biggest Campaign Challenges

Launching a game in culturally diverse markets like the UK and France isn’t just about translation—it’s about localisation. For Genshin Impact, this meant authentically tapping into the cosplay subculture, a cornerstone of their anime-inspired universe.

However, finding the right influencers in fragmented ecosystems presented three core challenges:

1. Local Audience Resonance Was Non-Negotiable

Gen Z consumers in the UK and France are hyper-savvy digital natives. They crave authenticity and community. Simply partnering with generic influencers wouldn’t cut it.

What was needed:

• Creators with a genuine love for gaming and anime

• Visual alignment with Genshin Impact’s brand aesthetic

• Deep understanding of local gaming communities

2. Manual Influencer Discovery Was Too Slow

Influencer discovery in a cross-border setting is often a logistical maze. Without advanced tools, it’s easy to waste weeks vetting creators manually, only to find misaligned audiences or inauthentic engagement.

What Genshin Impact needed:

• A platform that could automate discovery based on engagement metrics, audience demographics, and niche alignment

• A time-saving method to cut down on back-and-forth negotiations and unverified contacts

3. Speed Was Critical for Launch Success

The campaign involved both online and offline activations, including live events tied to specific in-game promotions. That meant influencer partnerships had to be locked in quickly, with no room for delays.

The challenge:

• How to onboard multiple creators, across two countries, in a matter of days—not weeks

InfluenConnect’s Strategy: AI-Powered Precision Meets Human Creativity

To meet these challenges head-on, InfluenConnect deployed a data-driven strategy backed by intelligent automation and cultural nuance.

Let’s explore the approach in more detail.

AI-Powered Discovery: 70% Faster Results

InfluenConnect used its proprietary AI influencer search engine to match Genshin Impact with local cosplayers aligned with anime, gaming, and visual storytelling.

Key filters applied:

• Content tags

• Follower authenticity checks

• Engagement rate thresholds

• Audience demographics (age, location, and interests)

Result: The influencer discovery phase was cut by 70%, allowing the Genshin Impact team to shift focus to content creation and event coordination.

Transparent Pricing and Instant Outreach

Instead of going through agencies or third-party negotiators, InfluenConnect offered pre-verified rate cards and direct contact tools, removing friction from the campaign process.

Benefits included:

• Clear budget allocation from day one

• Influencer onboarding within hours

• One-click partnership invitations with auto-filled campaign briefs

This was particularly critical in meeting short launch timelines and ensuring message consistency across creators.

Hybrid Campaign Execution: Online Meets IRL

The campaign wasn’t limited to digital platforms. Selected cosplayers were activated through a hybrid model, combining:

• Social media content (25+ Instagram Reels and TikTok videos)

• Live appearances at gaming and pop culture events

• Behind-the-scenes collaborations on costume design and storytelling

All this was managed through InfluenConnect’s collaboration dashboard, which enabled real-time approvals and content alignment—even across different time zones.

The Results: Real Impact, Not Just Reach

The outcomes spoke volumes—not just in metrics, but in community sentiment.

Campaign Highlights

• 3.6M+ Impressions: Cosplayers dominated trending pages, creating a 20% surge in app downloads across the UK and France during the campaign.

•  70% Reduction in Discovery Time: InfluenConnect’s AI tools slashed weeks of research into a matter of days.

•  190K individuals reached throughout the activation.

“Cosplayers brought the characters to life in ways that felt so real. It didn’t feel like an ad—it felt like a community.”

Why Genshin Impact’s Strategy Matters for Other Brands

So what can other gaming, entertainment, or lifestyle brands learn from this collaboration?

Key Takeaways for Marketers

• Authenticity Wins Gen Z: Partnering with culturally aligned creators leads to more engaging and shareable content.

• Speed & Relevance: Real-time social moments can’t wait for agency delays. Platforms like InfluenConnect enable campaigns to stay nimble.

• Hybrid Campaigns Drive Deeper Engagement: Combining online visibility with offline presence builds brand memory and loyalty.

How InfluenConnect Redefines Influencer Campaigns for Global Brands

Genshin Impact’s success story isn't a one-off—it’s a proof point for the future of cross-border marketing.

Here’s what sets InfluenConnect apart:

• AI-Driven Efficiency: Speed without compromise

• Transparent Pricing: No hidden costs, no intermediaries

• Cultural Fit: Local vetting and creative alignment

• Multi-Channel Activation: From Reels to real life

• Built-In Brand Safety: Fraud detection and GDPR compliance

And it’s not just about reach. InfluenConnect focuses on ROI-driven collaborations that deliver measurable business impact.

Summary: Why InfluenConnect Was Genshin Impact’s Launch Catalyst

Genshin Impact’s UK and France launch could have easily been lost in the noise of a saturated gaming market. Instead, it became a standout success—thanks to the right technology, creative partners, and cultural fluency.

At the heart of it all was InfluenConnect:

• Delivering over 3.6 million impressions

• Reducing influencer discovery time by 70%

• Fostering an authentic, passionate Gen Z community

Ready to Take the Next Step?

At InfluenConnect, we are paving the way for the next generation of influencers by breaking down language barriers, making it easier for you to collaborate globally. InfluenConnect focuses on diversity, global reach, data-driven insights, and sustainability. Contact us today to explore how we can help you expand your global presence!