5 Influencer Campaigns That Prove InfluenConnect Works

Influencer campaigns powered by InfluenConnect are redefining global brand success. Explore five high-impact case studies that prove influencer marketing done right drives real results, across cultures, industries, and continents.

In today’s marketing world, influencer campaigns are no longer measured by likes or follows, they’re judged by meaningful business outcomes. Whether that’s increasing sales during key cultural moments or mobilising people for social change, brands now demand campaigns that are strategic, data-driven, and culturally aligned.

InfluenConnect is reshaping how influencer campaigns are planned and executed, especially when brands need to scale across borders, languages, and demographics. Using AI-powered influencer discovery, real-time analytics, and transparent pricing tools, InfluenConnect ensures brands get the right influencer, in the right region, with the right message.

This blog breaks down five standout influencer campaigns powered by InfluenConnect, highlighting how different industries achieved authenticity and ROI through curated creator collaborations.

Why These Influencer Campaigns Delivered Measurable Success

Before we explore the case studies, it’s important to understand what makes InfluenConnect different in today’s crowded influencer marketing ecosystem.

What Sets InfluenConnect’s Influencer Campaigns Apart?

• AI-powered influencer matching: Based on performance data, content style, audience demographics, and platform strengths.

• Cultural customisation: Influencers are chosen based on regional relevance and cultural fluency.

• Transparent pricing: Pre-approved rate cards eliminate guesswork and reduce negotiation time by up to 70%.

• Scalable logistics: Real-time dashboards, one-click onboarding, and integrated campaign tools keep multinational campaigns seamless.

Each of the following influencer campaigns showcases one or more of these strengths—and the results speak for themselves.

1. Yakult: Festival-Driven Influencer Campaigns That Fuelled Health and Sales

Campaign Objective:

Yakult wanted to use influencer campaigns to deepen brand loyalty in China during Lunar New Year and Mid-Autumn Festival—two peak cultural moments for family-centric storytelling.

How InfluenConnect Delivered:

InfluenConnect designed a culturally resonant dual-festival influencer strategy. For Lunar New Year, influencers created health-focused recipe content tied to family reunions. For Mid-Autumn, creators shared mooncake pairings and digestive wellness tips using Yakult.

Influencer Campaign Highlights:

• Creators used the hashtag #YakultWellnessJourney across Douyin and Weibo.

• Culturally embedded content celebrated Yakult as a “symbol of good fortune and gut health.”

• InfluenConnect’s bulk collaboration tools saved 15% in budget and 70% in talent sourcing time.

Results:

• Over 380 million impressions

• 25% increase in Q4 sales

• Influencer vetting timeline cut from 3 weeks to 5 days

Key Takeaway:

When influencer campaigns reflect cultural values, like health during holidays, they move beyond promotion into storytelling that drives consumer behaviour.

2. Lee Kum Kee: Influencer Campaigns That Celebrated Cultural Identity in the UK

Campaign Objective:

Lee Kum Kee needed influencer campaigns that connected authentically with Hong Kong, Taiwanese, and Malaysian communities in the UK during Chinese New Year.

InfluenConnect’s Approach:

Instead of a generic “Asian food” campaign, InfluenConnect used AI tools to match diaspora-based influencers who understood regional culinary traditions and could speak multiple languages or dialects.

Influencer Campaign Features:

• Influencers shared videos of family meal preps, traditional recipes, and childhood stories.

• Campaign hashtag #LKKSavorTradition trended locally, sparking nostalgic conversations.

• Direct outreach tools and rate transparency enabled 15% budget savings and faster onboarding.

Results:

• 70.5% higher reach than projected

• Engaged over 500,000 viewers in niche diaspora communities

• 89% of comments praised authenticity and cultural relevance

Key Takeaway:

Influencer campaigns that reflect multicultural nuances build deep brand affinity, especially when backed by data and local insight.

3. Hainan Tourism Board: Influencer Campaigns That Sold Experiences, Not Just Destinations

Campaign Objective:

Hainan Tourism Board wanted to increase European interest in the island’s luxury travel and eco-tourism offerings—through immersive influencer campaigns.

Execution by InfluenConnect:

InfluenConnect organised a curated press trip for eight European travel influencers, chosen using filters like audience geography, luxury content tags, and video storytelling skills.

Influencer Campaign Deliverables:

• Daily Instagram Reels, Stories, and scenic posts from Hainan’s beaches, rainforests, and cultural hotspots

• Behind-the-scenes content with resort tours and wellness activities

• A final cinematic video used in paid social advertising

Results:

• 2.6 million impressions

• 880% over-target video views

• 200% increase in European traffic to Hainan’s tourism website

Key Takeaway:

Tourism influencer campaigns work best when creators don’t just promote a place—they live the experience. InfluenConnect’s coordination tools made this possible at scale.

4. Genshin Impact: Gaming Influencer Campaigns That Connected With Gen Z

Campaign Objective:

To support the UK and France launch of its mobile game, Genshin Impact needed influencer campaigns that resonated with Gen Z anime and gaming culture.

InfluenConnect’s Strategy:

The platform used advanced search filters like “cosplay,” “anime,” and “gaming” to identify creators with highly engaged Gen Z audiences on TikTok and Instagram.

Campaign Highlights:

• Cosplayers created game-themed content across Reels, TikTok, and live appearances

• Influencers were onboarded quickly with one-click invites and transparent pricing

• InfluenConnect’s real-time feedback tools ensured creative alignment throughout

Results:

• 3.6 million total impressions

• 70% reduction in discovery time

• 40% increase in UK and France app downloads

Key Takeaway:

Gen Z influencer campaigns must feel organic and community-driven. InfluenConnect’s ability to quickly onboard aligned cosplayers made this campaign a standout.

5. UNDP: Global Influencer Campaigns That Drove Climate Action

Campaign Objective:

The UNDP launched its “Weather Kids” initiative to raise climate awareness across China, Taiwan, Hong Kong, and the UK. The challenge? Reach diverse audiences with consistent, localised messaging.

InfluenConnect’s Full-Funnel Approach:

• Identified 40+ media partners and 74 KOLs with sustainability credentials

• Enabled cross-regional coordination through shared dashboards

• Optimised message delivery with AI-powered audience targeting

Influencer Campaign Outputs:

• Bilingual content from environmental influencers, celebrities, and lifestyle bloggers

• Multi-platform distribution across Xiaohongshu, Instagram, and local news outlets

• A final campaign wrap-up video featured in both media and NGO newsletters

Results:

• 6.72 million impressions

• 35% increase in audience intent to adopt sustainable habits

• Recognised in the Cannes Lions Sustainable Development Goals category

Key Takeaway:

Purpose-led influencer campaigns succeed when cultural and logistical challenges are managed with technology and local insight—InfluenConnect delivered both.

What These Influencer Campaigns Teach Us About the Future of Marketing

Across five industries, FMCG, travel, gaming, climate advocacy, and food, these influencer campaigns have three things in common:

1. Relevance Beats Reach

Each campaign succeeded because creators were culturally aligned, not just popular. InfluenConnect focuses on fit, not just followers.

2. AI Makes Scale Possible

InfluenConnect cut campaign execution time by up to 70%, proving that tech-powered influencer campaigns are the future for global brands.

3. Immersion = Impact

Brands who gave creators real experiences (Yakult’s festive recipes, Hainan’s press trip, Genshin’s cosplay events) saw greater engagement and conversion.

4. Transparency Builds Trust

Budget transparency and direct outreach saved time and improved brand-influencer relationships—essential for long-term influencer campaign success.

Influencer Campaigns That Deliver More Than Just Likes

InfluenConnect isn’t just a platform, it’s a launchpad for transformative influencer campaigns that drive real-world business outcomes. Whether you're promoting a probiotic drink, a mobile game, or a sustainable future, the key is precision, authenticity, and execution speed.

Each case study proves that influencer campaigns in 2025 are about more than buzz—they’re about connection. And with InfluenConnect, connection becomes conversion.

Ready to Take the Next Step?

At InfluenConnect™, we are paving the way for the next generation of influencers by breaking down language barriers, making it easier for you to collaborate globally.  InfluenConnect™ focuses on diversity, global reach, data-driven insights, and sustainability.  Contact us today to explore how we can help you expand your global presence!