InfluenConnect is pleased to welcome new partners across the Asia-Pacific region, further strengthening our cross-market reach and making it easier for brands to access diverse creator communities with confidence and clarity.

What once began as a distinct Korean cosmetics movement — with 10‑step routines, glass‑skin ideals, and cult‑favourite serums — is now merging seamlessly into global beauty norms. This post explores how K‑Beauty’s philosophies, products and innovations are blurring the lines between regional trend and worldwide standard.

WeChat isn’t just an app—it’s a lifestyle. With over 1.3 billion users and a market value of $16.4 billion, this Chinese super app is reshaping communication, commerce, and content. Here's what global influencers and brands need to know.

From lip-syncing roots to AI-powered commerce, TikTok has revolutionised digital culture. Learn how it's reshaping the future of influencer marketing and global content.

Influencer campaigns powered by InfluenConnect are redefining global brand success. Explore five high-impact case studies that prove influencer marketing done right drives real results, across cultures, industries, and continents.

Last Friday marked a proud and exciting moment for InfluenConnect™, as we joined the finals of the Nanshan Entrepreneurs Next Star & Million Prize Global Challenge, a prestigious competition in Shenzhen designed to spotlight the next wave of global tech innovators.

Trust drives KOL marketing success in APAC, where 50% of consumers buy based on KOL recommendations. Learn Now!