Struggling to find out which influencers truly connect with their audience? This engagement rate calculator guide breaks down what matters, how to measure it, and how to use it to make smarter, data-backed decisions in your influencer campaigns.

InfluenConnect is pleased to welcome new partners across the Asia-Pacific region, further strengthening our cross-market reach and making it easier for brands to access diverse creator communities with confidence and clarity.

Last Friday marked a proud and exciting moment for InfluenConnect™, as we joined the finals of the Nanshan Entrepreneurs Next Star & Million Prize Global Challenge, a prestigious competition in Shenzhen designed to spotlight the next wave of global tech innovators.

London, UK — InfluenConnect™, the SaaS influencer marketing platform championing diversity, transparency, and data-driven brand-creator partnerships, is proud to announce the appointment of Jon-Paul Brett to its Advisory Board.

Genshin Impact’s UK and France launch was a masterclass in cross-border influencer marketing. Discover how InfluenConnect enabled a 70% faster campaign rollout, sparked 3.6M+ impressions, and built authentic Gen Z engagement through a hybrid online-offline strategy.

The global gaming market is expected to surpass £337.8 billion by 2025, and Asia’s influence in shaping that market is undeniable. Chinese and broader Asian gaming brands are not only leading in development but also rewriting the rules of global promotion — thanks to one game-changing strategy: influencer marketing.

InfluenConnect™ and Comms8 are once again making our way to Cannes Lions from 16–20 June 2025, and we couldn’t be more thrilled to reconnect, reflect, and be inspired by the global creative community.

Exciting news! Our Founder and Managing Director of Comms8 and InfluenConnect™, Carol Chan, will be speaking at London Tech Week 2025 in a fireside chat hosted by Invest Hong Kong (InvestHK) and the Hong Kong Economic and Trade Office.

We’re heading to SXSW London 2025, and the excitement is building! InfluenConnect™ x Comms8, will be there packed with bold ideas, creative inspiration, and global conversations.

Discover how Influencer SaaS platforms are revolutionising FMCG and beauty brand marketing, driving efficiency, growth, and measurable ROI.

Discover how WeChat’s 3 key features—Official Accounts, Mini Programs, and WeChat Pay—help brands engage 1.3 billion users!

TikTok’s 1.1 billion users drive engagement rates 7x higher than Instagram. Discover 3 advanced strategies to boost reach, sales, and ROI!

Luxury e-commerce in China is set to reach $919 billion by 2025. Learn five expert strategies to expand your brand's presence!

Influencer marketing is reshaping B2B in Asia, with APAC set for 42% of global GDP by 2040. Boost your brand’s reach and trust by 2025!

China's online sales hit $2.11T in 2023. Learn how your brand can leverage 2024’s traditional festivals to boost engagement and sales.