WeChat isn’t just an app—it’s a lifestyle. With over 1.3 billion users and a market value of $16.4 billion, this Chinese super app is reshaping communication, commerce, and content. Here's what global influencers and brands need to know.

We’re thrilled to share that our Founder and Managing Director, Carol Chan, together with our Senior Business Manager, Khara Yu, will be attending AdAsia 2025 in Beijing as the representatives of the UK Advertising Association and UK Advertising Export Group (UKAEG).

Last Friday marked a proud and exciting moment for InfluenConnect™, as we joined the finals of the Nanshan Entrepreneurs Next Star & Million Prize Global Challenge, a prestigious competition in Shenzhen designed to spotlight the next wave of global tech innovators.

Genshin Impact’s UK and France launch was a masterclass in cross-border influencer marketing. Discover how InfluenConnect enabled a 70% faster campaign rollout, sparked 3.6M+ impressions, and built authentic Gen Z engagement through a hybrid online-offline strategy.

The global gaming market is expected to surpass £337.8 billion by 2025, and Asia’s influence in shaping that market is undeniable. Chinese and broader Asian gaming brands are not only leading in development but also rewriting the rules of global promotion — thanks to one game-changing strategy: influencer marketing.

KOCs are reshaping Asia’s marketing game with authentic content and hyper-niche influence. Discover how micro voices are building macro impact in cross-border eCommerce.

Discover the top ecommerce affiliate programmes for influencers in 2025, including Temu, AliExpress, and eBay. Compare commission rates, perks, and earning strategies to boost your income.

Discover how the creator economy is reshaping digital marketing. Learn how influencers are driving business growth!

By 2025, over 80% of brands will integrate KOCs into their marketing, transforming how consumers engage with influencers. Explore here!

By 2024, Xiaohongshu’s 300 million users will drive influencer marketing growth, offering influencers unique ways to connect.

Influencer marketing is transforming luxury e-commerce in China, with the market expected to reach $1 trillion yuan by 2025. Discover now!