Siew Ting Foo Joins InfluenConnect™ as Strategic Advisor

A purpose-led CMO and transformational growth leader, Siew Ting Foo will help shape InfluenConnect’s growth and go-to-market across East and West.

InfluenConnect™, the award-winning influencer marketing platform dedicated to purposeful, data-driven brand-creator connections, we are delighted to welcome Siew Ting Foo to its Advisory Board.

Siew Ting brings a remarkable blend of strategic vision, purpose-led leadership, and global brand-building expertise to InfluenConnect™. With over 25 years’ experience across global giants such as Unilever, Mars, Diageo, and Fonterra, and most recently serving as Global Chief Brand and Insights Officer and Asia Pacific Japan CMO, she has consistently transformed brand narratives and driven measurable business impact.

Recognised six times by Campaign Asia as one of the “Most Purposeful CMOs”, Siew Ting Foo has long championed inclusive leadership, cultural insight, and human-centred marketing. She was recently named a Global Top 3 Inclusive CMO and serves on the board of The Marketing Society and RSVP Singapore, where she is Chairman of the Strategic Communications Committee.

At InfluenConnect™, Siew Ting will advise on strategy and go-to-market direction, working closely with our leadership team to ensure we scale with both performance and purpose. Our vision is clear: to become the Skyscanner for brands to find influencers around the world: breaking down barriers, enhancing transparency for marketers, and empowering emerging influencers to be easily discoverable. In line with our values, we also contribute a portion of profits to tree-planting and environmental initiatives to create impact beyond marketing. 

“We're incredibly honoured to have Siew Ting Foo onboard,” said Carol Chan, Founder and CEO of InfluenConnect™. “I’m deeply grateful to welcome Siew Ting Foo as an Adviser. Her CMO lens and integrity will help us sharpen InfluenConnect’s focus on trusted creators, brand safety, and transparent outcomes for global brands.”

Siew Ting joins InfluenConnect™ at a time of exciting momentum, following recent recognition as Gold Winner at the Mediaspace Global Changemakers’ Awards and a shortlisted at Cannes Lions 2024. The platform now powers campaigns for leading brands across Asia and the UK, with a verified network of over 120,000 influencers.

InfluenConnect™ is proud to be part of the IPA Accelerator, UK Government’s Grow London Global programme and in partnership with UKAEG to connect the East and the West. 

Media or partnerships: : info@influenconnect.com. 

About InfluenConnect

InfluenConnect™ is a data-driven platform that helps brands discover, price, brief, book and track creators across Eastern and Western ecosystems, including RED/Douyin/Bilibili and major Western platforms. We combine pricing benchmarks, brand-safety checks and transparent workflows so brands and agencies can move faster with fewer surprises.