Why UGC Is Your Secret Weapon for Black Friday 2025

Black Friday 2025 is fiercely competitive. Learn why user-generated content (UGC) is your most powerful tool to cut through the noise, build trust, and drive conversions.

The Rising Power of UGC for Black Friday 2025 Campaigns

In a world where ads feel endless and consumer attention is fleeting, UGC Black Friday 2025 isn’t just a strategy—it’s a game changer. User-generated content, or UGC, refers to any content created by real customers or creators, not brands. This includes everything from product reviews and social media videos to unboxings and testimonials.

And when it comes to Black Friday, authenticity beats noise.

According to Nosto recent research, 88% of consumers say authenticity is key when deciding which brands they like and support. And 79% say UGC highly impacts their purchasing decisions—far more than brand-created content.

Let’s explore why UGC Black Friday 2025 matters more than ever, and how creators can maximise its potential for international visibility, collaboration, and growth.

Why UGC Is Essential for Black Friday 2025 Success

UGC isn't new—but its value has never been higher. Here's why it's now essential.

The Shift Towards Trust-Based Commerce

Modern consumers don’t trust traditional advertising. They trust people. In 2025, shoppers are relying more on real voices and authentic experiences than curated campaigns.

• 88% of global respondents trust recommendations from people they know more than any other channel (Nielsen).

• 69% of Gen Z respondents reported physically avoiding ads. UGVC, on the other hand, is created by a fellow consumer for their friends and online followers (Forbes)

Black Friday is saturated with offers. UGC provides a way to break through the clutter—by showing real people enjoying real products.

UGC Drives Higher Conversion Rates

It’s not just about trust—it’s about results.

• UGC increases conversion rates by 29% on average (Bazaarvoice).

• Visitors spend over double the time on web pages featuring UGC compared to those that don’t (Emplifi)

This is particularly crucial on Black Friday, when conversion windows are tight and decisions are fast.

Cost-Effective and Scalable Content Strategy

Let’s face it: producing high-quality content is expensive. But your audience is already creating it for you.

• UGC reduces content creation costs by 30-50%+ compared to brand-generated content (Tagg Box).

• UGC campaigns are 50% more efficient than traditional digital ads in terms of ROI (MCAdvertising).

Whether you're a brand or a creator, tapping into UGC makes your campaign more affordable and more effective.

How to Leverage UGC for Black Friday 2025 Like a Pro

The real question isn’t if you should use UGC—it’s how. Here’s how creators and brands can get it right.

This Black Friday isn’t about shouting louder—it’s about showing up smarter.

Start Early and Build Your UGC Pipeline

Don't wait for November to start creating. Plan your UGC Black Friday 2025 strategy at least 6–8 weeks ahead.

• Reach out to your top creators early

• Reuse evergreen UGC from earlier in the year

• Incentivise users with exclusive pre-sale access or small giveaways in return for content

This early momentum builds a social proof snowball, which is key when shoppers begin researching.

Use the Right Mix of UGC Formats

Not all UGC is equal. Use the formats that resonate best across touchpoints:

• Video testimonials: Show real emotions, real voices, and honest feedback

• Product unboxing videos: Particularly powerful for tech and beauty

• Story-style posts: Ideal for Instagram, TikTok, and YouTube Shorts

• Creator content with clear CTAs: Direct viewers to shop now

Make sure content is optimised for both organic and paid campaigns—especially retargeting.

Highlight UGC Across All Customer Touchpoints

Many brands make the mistake of keeping UGC only on social. Instead, integrate it across your entire Black Friday funnel:

• Product pages: Use reviews and customer photos

• Email campaigns: Add real-user testimonials

• Paid ads: Retarget with creator videos and reviews

• Landing pages: Include community content to build trust

  
  

This multichannel UGC presence increases buyer confidence at every stage of the purchase journey.

Partner with Micro-Influencers for Localised Impact

Big isn’t always better. Micro-influencers (5K–50K followers) often outperform macro creators when it comes to engagement and trust.

• 82% of consumers are more likely to act on recommendations from micro-influencers (Brandwatch).

• Their audiences are often more niche, loyal, and region-specific—perfect for cross-border campaigns.

Brands signed on InfluenConnect™ can have the tools and networks to reach these segmented markets with hyper-relevant UGC.

Why UGC Black Friday 2025 Is a Creator Goldmine

Here’s where creators get real value. UGC isn’t just for brands—it’s a massive growth opportunity for content creators too.

Whether you're a beauty guru in Bangkok or a game streamer in Berlin, UGC campaigns can elevate your portfolio and expand your reach.

Global Brands Are Actively Seeking Authentic Creators

In 2025, brands are moving away from polished ad shoots and towards everyday authenticity. They’re turning to platforms like InfluenConnect to:

• Discover creators with niche authority and engaged followers

• Source real, product-centric content that resonates with global buyers

• Build multilingual, cross-border campaigns quickly

This shift means more opportunities for diverse creators—especially those fluent in regional languages or with unique cultural perspectives.

UGC Helps Build Your Creator Portfolio Organically

Unlike one-off influencer deals, UGC collaborations are repeatable, flexible, and scalable. Creators can:

• Build a professional portfolio of brand UGCIncrease visibility across paid and organic channels

• Get long-term brand partnerships—not just short-term campaigns

By focusing on UGC, creators position themselves as valuable assets in the eyes of brand marketers.

Monetisation Opportunities Are Expanding Beyond Sponsorships

Creators can now monetise UGC through:

• Affiliate links in product mentions

• Revenue sharing from brand ads using their content

• Licensing agreements for long-term usage

And with platforms like InfluenConnect helping manage brand-creator contracts and royalties, it's never been easier to earn sustainably.

Quick Tips for Creators to Maximise UGC This Black Friday:

• Use high-quality, natural lighting for authenticity

• Focus on unfiltered, honest reactions

• Showcase the product in real use—not scripted demos

• Speak in your native language if it connects with your audience

• Include clear calls to action (“Shop now,” “My discount code below”)

Summary: Black Friday 2025 Belongs to UGC Creators

In 2025, UGC is no longer optional—it’s essential. It fuels trust, shortens the buyer journey, and delivers unmatched ROI. Brands are shifting budgets toward content that converts, and creators are reaping the benefits.

Curious how tech is reshaping this shift? Explore our recent blog on The Influencer SaaS Platform Revolution to see how platforms are transforming how FMCG and beauty brands collaborate with creators at scale.

If you’re a creator looking to grow your international footprint or a brand ready to cut through the Black Friday noise, now is the time to prioritise UGC.

Ready to Take the Next Step?

At InfluenConnect™, we are paving the way for the next generation of influencers by breaking down language barriers, making it easier for you to collaborate globally.  InfluenConnect™ focuses on diversity, global reach, data-driven insights, and sustainability.  Contact us today to explore how we can help you expand your global presence!