KOL of the Month: Zerkaa, the Gaming Pioneer Reaching Millions

Zerkaa, a gaming icon and member of the Sidemen, is our KOL of the Month. Dive into his story and discover how InfluenConnect™ connects 105K+ KOLs with global brands.

KOL of the Month: Zerkaa, the Gaming Pioneer Reaching Millions

Meet Zerkaa: From South London Gamer to Global KOL

Joshua Bradley, better known as Zerkaa, is not just a content creator, he’s an institution in the online entertainment space. Hailing from Bermondsey, South London, Zerkaa is an English influencer with a massive footprint in gaming, lifestyle, and digital culture. With over 4.69 million subscribers across his YouTube channels and 1.5 million Twitch followers, he is best known as the strategic mind and calm presence behind the powerhouse YouTube group, The Sidemen.

Zerkaa’s style blends sharp wit, strategic thinking, and a grounded, relatable energy, often earning him the nickname “Dad” of the Sidemen. Whether it’s FIFA, GTA roleplay as “Tommy T”, or behind-the-scenes content, Josh keeps audiences hooked with content that’s both entertaining and introspective. In 2022, he was crowned the most-watched Twitch streamer in the UK, amassing 17.68 million hours watched (The Start, 2022).

His content focuses on key digital entertainment niches, including:

• Gaming walkthroughs and live streams, primarily featuring FIFA, Call of Duty, and Grand Theft Auto V (GTA RP).

• Long-form collaboration videos with the Sidemen, including travel challenges, social experiments, and group content formats.

• Reaction-based entertainment such as "Try Not to Laugh" challenges and commentary on viral internet trends.

• Personal vlogs documenting behind-the-scenes moments, lifestyle experiences, and milestone events.

A proud Millwall FC fan and digital film production graduate, Zerkaa has also launched his own clothing label, Internet Made (formerly ZRK London), while contributing to Sidemen’s successful ventures including XIX Vodka, Sides Restaurant, and Netflix shows. His multicultural audience and impact across platforms make him the perfect KOL to kick off this month’s spotlight.

Curious about how your brand can tap into the fast-growing gaming and esports market? At InfluenConnect™, we’ve helped brands connect with top gaming influencers across platforms to drive engagement and awareness. From creators like SypherPK to niche streamers with highly engaged communities, our network opens the door to impactful collaborations. See how we can help your brand in gaming here.

InfluenConnect™: Your Gateway to 105K+ KOLs Across 12 Platforms

At InfluenConnect™, we take KOL marketing to the next level by connecting brands with Asia’s largest pool of KOLs.  Whether you're searching for KOLs like Diana Rantamäki or niche creators in specific industries, our platform offers:

• 105,000+ influencers ready for collaborations.

• 12 diverse platforms, including TikTok, Instagram, RedNote, Douyin, and more.

• Cross-border reach, breaking language and geographical barriers.

Want to Be Featured? Join InfluenConnect™ Today!

Are you an influencer looking to expand your opportunities? By creating a profile on InfluenConnect™, you can:

• Increase your visibility and attract brand collaborations.

• Join a network of top influencers across Asia and beyond.

• Get a chance to be featured as our next KOL of the Month.

If you're an influencer eager to be featured as our next KOL of the Month, create a profile on InfluenConnect™ today.

For brands, this means access to a rich, diverse, and highly engaged influencer network — all in one platform.  Sign up now and get started with a free trial!

InfluenConnect™ simplify and streamline the process of working with top-tier creators like Zerkaa. As a platform dedicated to connecting brands with Asia’s most influential KOLs, we make it easier than ever to partner with anime influencers who resonate globally.

Ready to Take the Next Step?

At InfluenConnect™, we are paving the way for the next generation of influencers by breaking down language barriers, making it easier for you to collaborate globally.  InfluenConnect™ focuses on diversity, global reach, data-driven insights, and sustainability.  Contact us today to explore how we can help you expand your global presence!