What once began as a distinct Korean cosmetics movement — with 10‑step routines, glass‑skin ideals, and cult‑favourite serums — is now merging seamlessly into global beauty norms. This post explores how K‑Beauty’s philosophies, products and innovations are blurring the lines between regional trend and worldwide standard.

Zerkaa, a gaming icon and member of the Sidemen, is our KOL of the Month. Dive into his story and discover how InfluenConnect™ connects 105K+ KOLs with global brands.

The UGC market is booming—and most creators are missing out. Learn how to find brand deals as a UGC creator and claim your slice of the $5B opportunity, even without a huge following.

TikTok Creator Marketplace is a go-to for brand-creator collaborations—but is it still the best platform for creator growth, transparency, and monetisation? Discover better alternatives now.

Meet Lucas Michels, better known as AviveHD — a German gaming content creator, musician, and digital entertainer with a flair for humour, creativity, and community. Born in Kottenheim, Germany, AviveHD first captured attention through Minecraft videos laced with comedy and chaos. Over the years, his charisma and interactive challenges have attracted over 3.1 million YouTube subscribers and millions of loyal fans across Twitch, TikTok, and Instagram.

From Instagram reels to TikTok explainers, Finfluencers – also known as finance influencers, are now Gen Z’s go-to guides for budgeting, investing, and financial literacy. What makes them so trusted?

You don’t need millions of followers to earn from content. Learn how UGC creators can monetise content without a huge following!