TikTok Creator Marketplace is a go-to for brand-creator collaborations—but is it still the best platform for creator growth, transparency, and monetisation? Discover better alternatives now.

Running ads on RedNote (小红书 / Xiaohongshu) has become a cornerstone strategy for brands looking to tap into China’s booming Gen Z and millennial consumer markets. With over 260 million monthly active users as of 2025 (Reuters, 2025), the platform has transformed from a niche lifestyle app into a trusted e-commerce and brand discovery hub.

Meet Lucas Michels, better known as AviveHD — a German gaming content creator, musician, and digital entertainer with a flair for humour, creativity, and community. Born in Kottenheim, Germany, AviveHD first captured attention through Minecraft videos laced with comedy and chaos. Over the years, his charisma and interactive challenges have attracted over 3.1 million YouTube subscribers and millions of loyal fans across Twitch, TikTok, and Instagram.

Youdji has made waves in UGC, but is it the best choice in 2025? Discover five top alternatives, including InfluenConnect—for brands seeking to scale, localise, and innovate.

We’re thrilled to share that our Founder and Managing Director, Carol Chan, together with our Senior Business Manager, Khara Yu, will be attending AdAsia 2025 in Beijing as the representatives of the UK Advertising Association and UK Advertising Export Group (UKAEG).

Curious about joining the Amazon Influencer Program? This 2025 guide shows you how to set up your storefront, meet requirements, and start earning commissions.

As influencer marketing grows, so does its dark side. Discover how fake followers and engagement pods are eroding trust—and how to spot them before they cost you.

Ali “SypherPK” Hassan, the American gaming influencer, is one of the most recognised Fortnite creators in the world today. With over 10.6 million subscribers on YouTube and a thriving audience of 7.2 million followers on Twitch, he has built a loyal global fanbase through his mix of high-level gameplay, tutorials, and engaging storytelling.

From lip-syncing roots to AI-powered commerce, TikTok has revolutionised digital culture. Learn how it's reshaping the future of influencer marketing and global content.

Influencer campaigns powered by InfluenConnect are redefining global brand success. Explore five high-impact case studies that prove influencer marketing done right drives real results, across cultures, industries, and continents.

Last Friday marked a proud and exciting moment for InfluenConnect™, as we joined the finals of the Nanshan Entrepreneurs Next Star & Million Prize Global Challenge, a prestigious competition in Shenzhen designed to spotlight the next wave of global tech innovators.

TikTok Shop has turned influencers into sellers and content into commerce. Discover how creator-led social selling is transforming marketing strategies in 2025.

From Instagram reels to TikTok explainers, Finfluencers – also known as finance influencers, are now Gen Z’s go-to guides for budgeting, investing, and financial literacy. What makes them so trusted?

 Micro Influencers are reshaping e-commerce in Southeast Asia. Learn five strategic ways they drive conversions in key markets with real stats and actionable insights.

Gigguk, the British-Thai anime influencer, is one of the most recognised voices in the anime world today. With over 3.5 million subscribers on YouTube and an ever-growing fanbase on X (formerly Twitter), he’s built a loyal global audience through his unique blend of humour, insightful commentary, and pop culture relevance.

Struggling to find authentic UGC creators for your beauty product launch? Discover where to find them, how to manage content, and why platforms like InfluenConnect matter.

Authentic influencer partnerships go beyond follower counts, they build trust, spark genuine engagement, and deliver measurable ROI. Here’s your step-by-step beginner’s guide to doing it right.

London, UK — InfluenConnect™, the SaaS influencer marketing platform championing diversity, transparency, and data-driven brand-creator partnerships, is proud to announce the appointment of Jon-Paul Brett to its Advisory Board.

Genshin Impact’s UK and France launch was a masterclass in cross-border influencer marketing. Discover how InfluenConnect enabled a 70% faster campaign rollout, sparked 3.6M+ impressions, and built authentic Gen Z engagement through a hybrid online-offline strategy.

The global gaming market is expected to surpass £337.8 billion by 2025, and Asia’s influence in shaping that market is undeniable. Chinese and broader Asian gaming brands are not only leading in development but also rewriting the rules of global promotion — thanks to one game-changing strategy: influencer marketing.