Isabell Faust, better known by her social handle @beauty_benzz, is a powerhouse in the beauty and creative makeup space. Based in a German-speaking region, Isabell combines her cultural flair with a visually stunning aesthetic, captivating over 3.2 million followers on TikTok and 401,000 on Instagram. Her content spans vibrant SFX and glam makeup tutorials, travel diaries from places like Norway and the Maldives, and pop culture-inspired looks like Squid Game characters and H

Influencer marketing in Japan is entering a new era in 2025. With a market value projected to hit ¥86 billion in 2025 (approx. USD 570 million), Japanese KOLs (Key Opinion Leaders) are becoming some of the most sought-after digital personalities in Asia.

Singapore's influencer marketing ecosystem is evolving rapidly. The definition of a great KOL (Key Opinion Leader) once defined by follower counts and aesthetics, today’s top Singapore KOLs are valued for much more: relevance, data-driven impact, and trust.

Last week, we had the honour of joining some of London’s most ambitious scale-ups on the Grow London Global Trade Mission to New York City—a vibrant intersection of innovation, culture, and commerce, supported by the Mayor of London.

Cannes Lions 2025 has officially wrapped – and what a week it’s been! This year wasn’t just about showing up, but it was about showing what’s possible when you bring diverse perspectives to the global stage.

InfluenConnect™ and Comms8 are once again making our way to Cannes Lions from 16–20 June 2025, and we couldn’t be more thrilled to reconnect, reflect, and be inspired by the global creative community.

We’re excited to announce that our Founder and Managing Director of InfluenConnect™ and Comms8 , Carol Chan, has been invited to moderate the UK x China Brand Leadership Roundtable at this year’s Cannes Lions International Festival of Creativity.

We’re incredibly proud to share that our Founder and Managing Director of Comms8  and InfluenConnect™ , Carol Chan , was invited to serve...

Exciting news! Our Founder and Managing Director of Comms8 and InfluenConnect™, Carol Chan, will be speaking at London Tech Week 2025 in a fireside chat hosted by Invest Hong Kong (InvestHK) and the Hong Kong Economic and Trade Office.

We’re heading to SXSW London 2025, and the excitement is building! InfluenConnect™ x Comms8, will be there packed with bold ideas, creative inspiration, and global conversations.

KOCs are reshaping Asia’s marketing game with authentic content and hyper-niche influence. Discover how micro voices are building macro impact in cross-border eCommerce.

Filipina TikTok star Eliza Pineda wins hearts with her skincare, lifestyle, and relatable content. Explore her story and InfluenConnect’s KOL pool today.

Discover how Influencer SaaS platforms are revolutionising FMCG and beauty brand marketing, driving efficiency, growth, and measurable ROI.

Taobao’s $20B surge shakes up cross-border e-commerce, challenging Temu and Shein's dominance. Explore how premium logistics and AI are reshaping the market.

Discover the top ecommerce affiliate programmes for influencers in 2025, including Temu, AliExpress, and eBay. Compare commission rates, perks, and earning strategies to boost your income.

KOLs are driving China’s digital growth. Discover how influencers impact brand success — and how InfluenConnect™ makes collaboration seamless.

Meet Shani, our KOL of the Month! Discover how his creator-focused podcast gained 1.53M subscribers and over 1 billion views.

Discover how the creator economy is reshaping digital marketing. Learn how influencers are driving business growth!

Discover the differences between KOL and KOC on RedNote (Xiaohongshu / RED) in China. Learn which strategy fits your brand!

We’re excited to share that InfluenConnect™ has just returned from an inspiring experience as part of the Grow London Global Trade Mission