In the wake of TikTok’s ongoing bans and controversies, a growing movement of content creators has started to migrate to alternative platforms. Among them, RedNote (Xiaohongshu / RED) has emerged as a top choice. Often referred to as “China’s Instagram-meets-Pinterest,” RedNote is now capturing global attention as displaced TikTokers search for a new digital home.
But can creators truly thrive on RedNote? And what does this shift mean for brands looking to collaborate with influencers? Let’s take a closer look.
Why Are Creators Leaving TikTok?
TikTok’s meteoric rise over the past few years made it a global powerhouse, attracting over 1.69 billion monthly active users by early 2025. However, political scrutiny, privacy concerns, and outright bans in several countries, including the U.S., have shaken the platform’s stability. In some regions, creators woke up to find their accounts restricted or wiped out due to government-imposed restrictions.
This uncertainty has caused many creators to search for more secure platforms where they can grow their communities without the constant fear of sudden disruption. RedNote (Xiaohongshu / RED) has become one such destination, offering unique opportunities for creators seeking a fresh start.
What Makes RedNote (Xiaohongshu / RED) Stand Out?
RedNote (Xiaohongshu / RED) isn’t just another social platform — it’s a space designed for meaningful content sharing. With its roots in China, it started as a lifestyle and shopping-focused app, but it has grown into a platform where users post everything from travel tips to beauty tutorials, product reviews, and personal stories with over 300 million active monthly users. Its hybrid nature — combining social media and e-commerce — makes it particularly attractive for influencers and brands alike.
Here’s why RedNote (Xiaohongshu / RED) is attracting TikTok refugees:
Niche Content Communities: RedNote thrives on specific interests, such as beauty, fashion, fitness, and travel. Creators with niche audiences can find an engaged and loyal following.
Integration of E-Commerce: The platform allows users to link products directly to their posts, making it a perfect space for influencer-driven shopping experiences.
Focus on Visuals and Authenticity: Unlike TikTok’s fast-paced, flashy videos, RedNote favours highly curated, thoughtful content that feels more personal and genuine.
Ease of Transition: RedNote’s intuitive design closely mirrors TikTok’s user experience, making it simple for creators to sign up and start creating without a steep learning curve. For some, migrating to RedNote is also a quiet act of defiance against the TikTok bans in certain regions, offering them a chance to explore a different platform and social environments.
For TikTok refugees, this shift could mean the chance to build deeper connections with their audience, especially if their content aligns with RedNote’s strengths.
The Challenges of Starting Over on a New Platform
Transitioning from TikTok to RedNote (Xiaohongshu / RED) isn’t without its difficulties. For many creators, their follower base on TikTok took years to build, and starting over on RedNote can feel daunting. Some challenges include:
Understanding a New Algorithm: RedNote’s content distribution works differently from TikTok’s. Creators will need to adapt to its discovery system, which prioritises quality over virality.
Cultural Differences: Since RedNote has a strong user base in China, creators outside of the region might need to adjust their content to appeal to a broader audience.
Rebuilding Credibility: On TikTok, creators relied on their follower count as a sign of success. On RedNote, creators need to focus on consistently high-quality content to establish trust with their audience.
However, the silver lining is that platforms like RedNote (Xiaohongshu / RED) are still in a growth phase internationally, which means early adopters could benefit from less competition and more visibility.
Can TikTok Creators Thrive on RedNote (Xiaohongshu / RED)?
The short answer is yes — but it depends on how well they adapt. TikTok and RedNote (Xiaohongshu / RED) are fundamentally different in terms of content style, audience expectations, and growth strategies. Creators who are willing to experiment, stay consistent, and focus on quality have a high chance of succeeding on RedNote (Xiaohongshu / RED).
Here’s how TikTok creators can optimise their chances:
Focus on High-Quality Visuals: RedNote users appreciate aesthetically pleasing, curated content. Creators should invest in high-quality photos and well-edited videos.
Build Authentic Engagement: Comments and discussions matter. Creators who take the time to interact with their audience will see stronger growth.
Leverage E-Commerce Features: By showcasing products they genuinely use and recommend, creators can generate revenue while building trust with their followers.
Consistency is Key: On TikTok, trends change daily, but on RedNote, staying consistent with your niche and posting regularly can have a bigger impact.

For influencers ready to transition or expand to RedNote (Xiaohongshu / RED), InfluenConnect™ connects creators with global brands on RedNote, offering personalised opportunities to thrive. See how you can master RedNote here.
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How Brands Can Leverage RedNote’s Influencers
For brands, RedNote (Xiaohongshu / RED) opens up a world of possibilities. By collaborating with influencers on this platform, businesses can tap into a highly engaged audience. The platform’s focus on authenticity means that users are more likely to trust recommendations from creators they follow.
Here’s how brands can get started:
Partner with Niche Creators: Unlike TikTok, where going viral often matters more than niche expertise, RedNote’s users value creators who focus on specific interests. Brands should seek out influencers who align with their products and values.
Incorporate E-Commerce Links: By partnering with creators on RedNote, brands can benefit from the platform’s seamless shopping integration, driving direct sales.
Create Long-Term Relationships: Building trust is key on RedNote. Brands should prioritise ongoing collaborations rather than one-off campaigns to maintain credibility.

At InfluenConnect™, we’ve seen rising demand from brands eager to collaborate with RedNote influencers. The platform’s distinctive appeal provides fresh opportunities for both creators and marketers to engage with highly targeted audiences.
By leveraging advanced technology — such as intelligent search, big data insights, and cloud computing — InfluenConnect™ simplifies the process of connecting brands with the right content creators. With a network of over 75,000 global influencers, InfluenConnect™ helps brands tap into new markets and achieve measurable results effortlessly. Join InfluenConnect™ now!
The Rise of TikTok Refugees: What’s Next?
The migration from TikTok to platforms like RedNote (Xiaohongshu / RED) is part of a larger trend. Creators are no longer tied to a single platform; instead, they’re diversifying their presence to future-proof their careers. For brands, this shift represents an opportunity to collaborate with creators on emerging platforms where audiences are still fresh and highly engaged.
RedNote (Xiaohongshu / RED) may not fully replace TikTok, but its growing popularity among creators and users alike proves that it’s a platform worth watching. Whether you’re a creator looking for a new space to share your content or a brand eager to tap into niche communities, RedNote (Xiaohongshu / RED) holds immense potential.
Ready to Take the Next Step?
At InfluenConnect, we are paving the way for the next generation of influencers by breaking down language barriers and making it easier for you to collaborate globally. InfluenConnect focuses on diversity, global reach, data-driven insights, and sustainability. Contact us today to explore how we can help you expand your global presence!
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