BRIEF
The United Nations Development Programme (UNDP) launched the impactful ‘Weather Kids’ initiative to educate viewers on the potential consequences of climate change and ignite a sense of urgency for action.
InfluenConnect, with its strong influencer resources was chosen to support the media outlets and KOLs engagement to amplify the campaign’s message in mainland China, Hong Kong, and Taiwan.
STRATEGY
Personalised Media Outreach
With the strong media resources and the personalise filter setting, we targeted relevant media outlets and sent four rounds of outreach emails, delivering the message in a personalised way.
Strategic Influencer & KOL Engagement
We identified and screened a broad range of influential figures across mainland China, Hong Kong, Taiwan, and the UK. This included bloggers, internet celebrities, and other relevant online personalities on various platforms. With the platform's robust data analytics capabilities, we were able to identify the most suitable influencers and streamline the communication process.
We implemented a strategic outreach campaign spanning four rounds, ensuring consistent communication and follow-up with a total of 74 influencers.
Full-Funnel Amplification Through Owned Media Channels:
We leveraged the reach of our website and LinkedIn presence to elevate awareness of the ‘Weather Kids’ initiative. Through strategic content dissemination and audience engagement activities, we drove significant traffic and views to the campaign.
RESULT
6.72 Million Impressions: Without a budget, we secured the support of 7 heavyweight KOLs, generating an impressive 6.72 million impressions
120 Organisations and Influencers: We shattered boundaries by reaching out to 120 influential organisations and influencers across the UK and the greater China area.
Diverse Network For Maximum Impact: Our outreach encompassed a wide spectrum of voices, from bloggers and internet celebrities to renowned journalists and UK students.
Shortlisted for Cannes Lions Creativity Festival in the Sustainable Development Goals category: The project was shortlisted in the prestigious Cannes Lions awards, and our MD & Founder, Carol Chan was speaking in the ICCO PR session about the project.
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