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TASAKI – NFT & Web3 Luxury Jewelry Event

Explore how TASAKI boosted brand awareness with 1.5M+ impressions and a 15% sales lift through an exclusive NFT-driven VIP event, powered by InfluenConnect’s Web3 KOL partnerships.

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Client Overview


TASAKI, a Japanese luxury jewellery brand celebrated for its pearl craftsmanship, hosted an exclusive VIP event in London targeting Asian High Net Worth Individuals (HNWI). The event merged high jewellery with NFT technology, positioning TASAKI as a pioneer in luxury-tech innovation.


The Challenge


TASAKI faced three obstacles:


  1. Niche Audience: Engaging HNWI interested in both luxury jewelry and emerging Web3 technologies.


  2. Credibility: Partnering with KOLs who could authentically bridge luxury and tech communities.


  3. Exclusivity: Maintaining TASAKI’s premium brand image while experimenting with NFTs.


Strategy & Execution


InfluenConnect designed a cutting-edge strategy to elevate TASAKI’s innovation:


  • Web3 KOL Identification: The platform filtered influencers using tags like NFT, luxury tech, and high jewelry. Audience analytics prioritised creators with followers in the top 5% income bracket.


  • Immersive VIP Experience: The event featured NFT-integrated jewelry displays, panel discussions with industry leaders, and personalised NFT portraits minted onsite for attendees.


  • Direct Collaboration: Transparent pricing and one-click invitations enabled swift negotiations with 12 Web3-savvy KOLs, avoiding third-party delays.


Results


The event redefined TASAKI’s brand perception:


  • 1.5M+ Social Impressions: Content highlighted TASAKI’s innovation, with 40% engagement from HNWI audiences.


  • 15% Sales Increase: Post-event inquiries surged for the NFT-linked jewelry collection.


  • 70% Faster Influencer Search: Ideal Web3 KOLs secured in 10 days using AI tools.

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