Running ads on RedNote (小红书 / Xiaohongshu) has become a cornerstone strategy for brands looking to tap into China’s booming Gen Z and millennial consumer markets. With over 260 million monthly active users as of 2025 (Reuters, 2025), the platform has transformed from a niche lifestyle app into a trusted e-commerce and brand discovery hub.

Discover the differences between KOL and KOC on RedNote (Xiaohongshu / RED) in China. Learn which strategy fits your brand!

You don’t need millions of followers to earn from content. Learn how UGC creators can monetise content without a huge following!

China’s social e-commerce platforms drive 42% of its GDP. Discover how Douyin, Taobao Live, and Xiaohongshu empower brands!