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KOL of the Month: Rising Beauty Star Isabell Faust
Isabell Faust, better known by her social handle @beauty_benzz, is a powerhouse in the beauty and creative makeup space. Based in a German-speaking region, Isabell combines her cultural flair with a visually stunning aesthetic, captivating over 3.2 million followers on TikTok and 401,000 on Instagram. Her content spans vibrant SFX and glam makeup tutorials, travel diaries from places like Norway and the Maldives, and pop culture-inspired looks like Squid Game characters and H
Admin
Jul 182 min read


What Makes a Great Singapore KOL? Traits Behind Singapore’s US$119.37M KOL Market Boom
Singapore's influencer marketing ecosystem is evolving rapidly. The definition of a great KOL (Key Opinion Leader) once defined by follower counts and aesthetics, today’s top Singapore KOLs are valued for much more: relevance, data-driven impact, and trust.
Admin
Jul 114 min read


The Rise of KOCs in Asia: How Micro Voices Build Macro Influence
KOCs are reshaping Asia’s marketing game with authentic content and hyper-niche influence. Discover how micro voices are building macro impact in cross-border eCommerce.
Admin
May 204 min read


How KOLs Are Shaping the Hottest Skincare Trends in 2025
Discover how KOLs are setting the pace for 2025’s biggest skincare trends. See how influencers are driving choices and boosting sales!
Admin
Mar 43 min read


Building Trust in KOL Marketing: Key Lessons from Asia-Pacific Consumers
Trust drives KOL marketing success in APAC, where 50% of consumers buy based on KOL recommendations. Learn Now!
Admin
Feb 244 min read


Chinese New Year Travel Surge: Influencer Marketing Strategies for Brands
With 501 million trips and $92.9B spent, Chinese New Year travel reached record highs in 2025. Discover how brands can use the strategies!
Admin
Feb 183 min read


Virtual Influencers Are Revolutionising Marketing in 2024
Virtual influencers are transforming influencer marketing in 2024, with the global market set to reach $5.8 billion by 2025.
Admin
Sep 10, 20245 min read
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