The creator economy has moved beyond experimentation. What began as a side hustle for many is now a structured, scalable profession. Across Asia and globally, a new generation of creators is transitioning into full-time roles, building sustainable income streams and long-term personal brands.

When exploring influencer marketing in Asia, the issue in KOL vs influencer is not about who has the biggest audience, but who holds authority at the exact moment a buyer needs reassurance.

With Christmas spending expected to hit record highs in 2025, influencer marketing is becoming a critical strategy for brands. Learn how to partner effectively with creators this festive season and turn holiday engagement into sales.

Running ads on RedNote (小红书 / Xiaohongshu) has become a cornerstone strategy for brands looking to tap into China’s booming Gen Z and millennial consumer markets. With over 260 million monthly active users as of 2025 (Reuters, 2025), the platform has transformed from a niche lifestyle app into a trusted e-commerce and brand discovery hub.