Running ads on RedNote (小红书 / Xiaohongshu) has become a cornerstone strategy for brands looking to tap into China’s booming Gen Z and millennial consumer markets. With over 260 million monthly active users as of 2025 (Reuters, 2025), the platform has transformed from a niche lifestyle app into a trusted e-commerce and brand discovery hub.

By 2024, China's $3.5 trillion e-commerce market and 1 billion internet users will drive influencer marketing. Learn 6 key strategies!