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Event Overview
Personalization is no longer optional, but most strategies still break down between what customers actually trust and what brands can scale operationally.
This event brings those pieces together: how to turn real market signals - especially from creators who sit at the intersection of culture, language, and purchase intent - into AI-powered customer experiences that deliver relevant discovery, recommendations, and lifecycle engagement across every touchpoint.
You’ll learn how to capture creator-led insights as structured intelligence, then activate them through AI personalization (search, merchandising, chat assistance, dynamic content, and post-purchase journeys) so trust doesn’t end with a campaign - it scales through the entire customer journey.
Speakers & Host
Aaron Lai
Branch Director | Techvify Da Nang | Delivery Excellence Center
He oversees 40+ engineers and multiple global projects, known for building scalable delivery teams and aligning tech execution with business goals.
With 10+ years of experience turning data signals into actionable delivery strategies, he aligns technology, personalization, and team execution to drive real business growth, making him a strong voice on how AI and creator intelligence translate market signals into revenue.
Khara Yu
Senior Business Development Manager | Comms8 & InfluenConnect
Khara leads cross-border business development, connecting global brands with China and broader Asia. Bridging APAC/EMEA strategy, data, and execution, she turns market complexity into growth - spanning expansion, influencer ecosystems, and cultural intelligence.
Host - Henry Fong
Head of Ecommerce | O2O | AI | Digital Marketing | CRM
With 15+ years of experience boosting conversion rates and scaling multi-channel growth, he’ll share exclusive local insights into the challenges and opportunities shaping Hong Kong retail today.
Why Join This Webinar
Connect trust + tech into one strategy: Learn how creator-led market signals can fuel AI personalization across the full customer journey.
Scale
Personalization
Turn one-off experiments into repeatable programs across CRM, retargeting, onsite UX, and lifecycle automation so teams can ship faster while staying consistent and in control.
Boost Real-Time Relevance
Focus on customer-valued use cases like recommendations, smarter search and merchandising, and chat-assisted shopping, using clear signals instead of flashy AI features.
Unify Signals Across Channels
Capture creator and market insights once, structure them as reusable intelligence, and activate them everywhere without extra tools, handoffs, or operational complexity.
Learn Through Live Demos
Watch practical walkthroughs that connect creator intelligence to AI personalization, with examples you can apply to acquisition, content, conversion, and post-purchase journeys.
Agenda At A Glance
01. Welcome & Introduction
02. Session 1 - From Market Signals to Scalable Trust: Creator-Led Personalization at Scale
Session 1 will answer “What should we personalize around and why will customers trust it?” Use creators and cultural context to extract authentic audience language, intent signals, and trust drivers.
03. Session 2 - Personalization & Customer Experience: AI as the Execution Engine
Session 2 will answer “How do we deliver that relevance consistently, at scale, in real time?” Use AI personalization capabilities to embed those signals into search, merchandising, recommendations, content, and lifecycle automation.