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CUHK Business School: Uniting Global Alumni for a 60th Anniversary Celebration
CUHK Business School celebrated its 60th anniversary with a global alumni campaign powered by InfluenConnect. The initiative united alumni across major cities through gatherings and digital billboards, generating over 2M+ total impacts and reinforcing CUHK’s international community and brand presence.
Client Overview
TASAKI, a Japanese luxury jewellery brand celebrated for its pearl craftsmanship, hosted an exclusive VIP event in London targeting Asian High Net Worth Individuals (HNWI). The event merged high jewellery with NFT technology, positioning TASAKI as a pioneer in luxury-tech innovation.
The Challenge
TASAKI faced three obstacles:
Niche Audience: Engaging HNWI interested in both luxury jewelry and emerging Web3 technologies.
Credibility: Partnering with KOLs who could authentically bridge luxury and tech communities.
Exclusivity: Maintaining TASAKI’s premium brand image while experimenting with NFTs.
Strategy & Execution
InfluenConnect designed a cutting-edge strategy to elevate TASAKI’s innovation:
Web3 KOL Identification: The platform filtered influencers using tags like NFT, luxury tech, and high jewelry. Audience analytics prioritised creators with followers in the top 5% income bracket.
Immersive VIP Experience: The event featured NFT-integrated jewelry displays, panel discussions with industry leaders, and personalised NFT portraits minted onsite for attendees.
Direct Collaboration: Transparent pricing and one-click invitations enabled swift negotiations with 12 Web3-savvy KOLs, avoiding third-party delays.
Results
The event redefined TASAKI’s brand perception:
1.5M+ Social Impressions: Content highlighted TASAKI’s innovation, with 40% engagement from HNWI audiences.
15% Sales Increase: Post-event inquiries surged for the NFT-linked jewelry collection.
70% Faster Influencer Search: Ideal Web3 KOLs secured in 10 days using AI tools.